The scope of trademark infringement needs to be counted from many aspects. From the perspective of trademarks alone, we need to look at the characteristics of words, design and style. At the same time, it depends on the type of shop, and the same type of shop is more likely to infringe. As for Haidilao's application for multiple trademarks, I think it is purely? Idle? . You sued yourself? River bottom fishing? Failure, people specially changed their names, and now they engage in this kind of behavior, which is beneath the identity of a big enterprise. 1. Haidilao applied for more than 2 trademarks in two days

According to the investigation of relevant departments, it was found that Haidilao is particularly sensitive to trademarks now and applied for more than 2 trademarks in two days. Trademarks have different names, but their styles are very similar. Like what? Pick it up at the bottom of the sea 、? Fishing in the basin? 、? Hi, Dilao? 、? Houhaidilao? And so on, including all kinds of? Fishing? , all kinds of homophones, all kinds of things related to water. What else does it include? Hey, blue boy? 、? Little hi-pi? 、? Brother Xiao Hai? Wait, a trademark that seems to have nothing to do with Haidilao. This kind of behavior may be because you are afraid of others using yourself? Heat? . 2. How to define trademark infringement

In fact, this behavior in Haidilao is mainly the same as the original one? River bottom fishing? Related. At that time, the relevant court ruled that the prosecution of Haidilao was not established. No matter from the font, pronunciation, composition, color, etc., the other party does not constitute similarity. Moreover, the dishes and business types of the other side are quite different from those of Haidilao. Consumers who go to eat will never think of it? Haidilao? Three words. The standards determined by the court are also the standards of trademark infringement. Mainly from three aspects: trademark, business type and consumer's concept, it is judged whether the trademark is infringing. My personal guess is that Haidilao is afraid of similar incidents in the future, and considering that he may lose the case, he simply registers all of them directly. 3, the scope of trademark infringement

The scope of trademark infringement is very wide. Haidilao registered a trademark only because of one of them? Similar trademark? . In addition, it also includes forging other people's trademarks, replacing other people's trademarks without permission and putting them into use repeatedly, and selling goods with exclusive rights to trademarks. Simply put, you can't sell your own things with other people's trademarks, you can't secretly cancel other people's trademarks and reuse them yourself, and you can't sell other people's exclusive products.