28 is the decisive year for the strategic department of "Three Bases" project construction, which was made by the Party Committee of the Ministry of Public Security. In order to further strengthen social public security, enhance the understanding and support of the broad masses for social security work, promote the development of 11 police stations, and make it difficult for the whole people to find the police. The Office of the Public Security Bureau held a seminar in October 29. It is determined that the public security bulletin board will be implemented in December 29.
Analysis of the advertising effect of public security billboards
1. High authority
As a new type of outdoor public welfare media, public security billboards are an excellent opportunity to establish a good corporate image, improve public reputation, expand brand awareness and strengthen corporate social influence under the unified supervision of public security departments. In particular, it is a once-in-a-lifetime opportunity for enterprises that switch brands, change trademarks and plan to enter Huainan market with their brands and products.
2. Wide radiation area
Public security billboards are widely distributed, involving all areas of the city, and can run through all outdoor and indoor activities of consumers. For example, large financial places, public places, consumer places, entertainment plazas and crowded shopping malls, banks, hotels, communities, stations, school airports and so on. The hanging position is mainly concentrated at the gates of these important places, with a large flow of people, the advertising position is basically parallel to the line of sight, and people can watch it at close range. Advertising can quickly penetrate and extend to all levels of society, which is unmatched by other outdoor media at present.
3. The publicity value is high
Because it is a compulsory public service publicity media, the publicity target is accurately positioned, and the billboard and the hanging place are closely combined to directly reflect the publicity content, the audience will be involuntarily attracted, read and repeatedly stimulated for a long time, which will deepen the audience's impression and play a better role in publicity. Judging from the location effect of advertisements, the sponsorship of various activities has narrowed the distance between consumers and enterprises and products, cultivated consumers' trust and goodwill for products, and established a good brand image and corporate image.
4. Unified publicity forms
Public security billboards are made of uniform materials, made and hung throughout the city, forming a powerful publicity situation, which can deepen the audience's impression at high frequency. No matter where the consumer groups go, they will involuntarily associate with the sponsored enterprises when they see the signs, which will subtly deepen their impression on the enterprises.
5. Benefit win-win
Public security bulletin board is a social public welfare publicity activity with special significance. Enterprises with economic strength, political mind and strategic vision participate in this public welfare activity, which not only does practical things for social public welfare undertakings and government departments, but also closes the relationship between enterprises and relevant government authorities and functional departments. Moreover, through publicity with the help of public security organs, it shows that corporate image and business operation have been recognized by the society and affirmed by government departments, and will achieve rich social returns. It is a rare golden media for various industry units to promote products and build a good image of enterprises!
audience's visual analysis of various outdoor media
According to the principle of ergonomics, in the static state of the head, the maximum elevation angle is 5 degrees, the maximum depression angle is 75 degrees, and the maximum range angle of the static field of view in this vertical plane is 125 degrees. However, many other outdoor media, such as big-name advertisements on the roof and single-column advertisements, have a large advertising area, but their height is basically between 15 and 17 degrees when people are at rest, which is beyond the visual range. Therefore, the audience will be greatly restricted from watching advertisements, as shown in the following figure:
1. The production technology of public security billboards is exquisite, with strong observability, and it is not easy to be damaged
Specification and style: public security. The material is made of high-quality acrylic board
75cm high, 52cm wide and 5mm
Advertising size: 52CM×35CM
2. Public security billboards are distributed in all public places in the urban area of the city, with super coverage.
installation location: bank outlets, post and telecommunications, hotels, hotels, insurance securities, schools, hospitals, parks, shopping malls, markets, internet cafes, restaurants, entertainment places, stations, theaters, residential quarters, high-rise residential buildings, office buildings, elevator exits and other places involved in life are all distributed, and the coverage is obvious. Local and municipal public security bureaus, police stations and media companies will implement network maintenance management.
annual execution price: 6 yuan
monthly execution price: 6 yuan
media status: under investment promotion
ownership type: self-owned media
shortest delivery period: unlimited
minimum delivery quantity: 1
delivery time: 52cm-12-1
area: 2 specifications (. Parks, shopping malls, markets, Internet cafes, restaurants, entertainment places, stations, theaters, residential areas,
Location:-Various districts in Huainan
Detailed location: bank outlets, posts and telecommunications, hotels, insurance securities, schools, hospitals, parks, shopping malls, markets, Internet cafes, restaurants, entertainment places and stations. Elevator exit
advertising material: made of high-quality acrylic board
picture combination: public security publicity+enterprise advertising
traffic volume: ... ten thousand people/day
traffic volume: ... ten thousand vehicles/day
public security detachment of Huainan Public Security Bureau
public security bulletin board office of Huainan politics and cultural media Sun Yulong 1895549.