When setting prices, sellers often take production costs, profits, quality of their own products and other factors into consideration before setting prices. For Amazon sellers, you can refer to the following pricing formula when pricing:

Product selling price = product cost platform commission expected profit and others;

FBA product selling price = product cost platform commission FBA first leg Fees, FBA fees, expected profits, others;

*Amazon’s sales commission for most categories of products is 15.

*In other aspects, sellers will include promotion costs, tax costs, and labor costs.

Before pricing the product, the seller first determines the positioning of the product, whether it is suitable for the sales route or the high-profit route. The routes taken are different, and the pricing strategies are also different. However, one thing must be remembered: the pricing must not arouse the buyer's resentment.

2. Price adjustment strategy

Reasonable pricing allows sellers to gain more profits and market share. Price strategy is part of the seller's business strategy. But it is also necessary to adjust prices in a timely manner.

1. Adjust the price according to market demand

The price of the product will not remain unchanged. When a product is in short supply, people will rush to get it even if the price is raised. Therefore, the seller's products are in the stage of new product launch and growth, and the seller can flexibly adjust the price according to market demand.

2. Adjust prices during promotional seasons and holidays

On the Amazon platform, each store will have promotions with different themes at different site times. In addition to membership days, promotions will also be held during major holidays in Western European and American countries, such as Valentine's Day, Halloween, Thanksgiving, Christmas, etc. As the holidays are a golden period for marketing, sellers will definitely formulate promotion strategies and make large-scale price adjustments.

3. Intelligent price adjustment after being copied

The Amazon platform allows copycats to sell. Many sellers are being copied and their orders are robbed. A large part of the reason is that the copycats take advantage of low prices. The strategy is to sell your products at a lower price than you. Consumers will definitely choose the cheaper ones, which will have a great impact on your sales. At this time, the pricing of goods will be more flexible. You cannot always keep an eye on whether your goods are being sold and whether the price needs to be adjusted. You need to use price adjustment software to monitor your goods. It is recommended to use the Captain BI intelligent price adjustment tool to monitor your goods. Set the price adjustment rules. Once the product is followed and the price is lower than yours, you can set your price to be automatically adjusted lower than that of others. If the product is not followed, you can restore the original price or the price you set.

4. Adjust the price due to other circumstances

The price can also be adjusted under other circumstances. For example, if the cost of raw materials increases, the cost of freight increases, or the cost of labor increases, you can consider adjusting the price. .

However, it should be noted that after the price is increased, the ranking will be affected, and the sales volume may also change accordingly. Unless there are special circumstances, it is also recommended not to modify prices frequently.