The simpler the design language, the louder it can convey core confidence. Try to extract unnecessary design factors and try not to overdo it with decoration and stuffing. Then we can achieve what customers like? Simplicity, generosity, and international style. ?

A successful trademark is inseparable from novel and unique creativity. In today's information society, in order for a trademark to stand out among numerous visual images, it must be unique, novel and unique; in order to reflect The spiritual connotation of the enterprise and the essential characteristics of the product must be able to convey a lot of information related to the enterprise.

In order to make it easy for the public to recognize, to make circulation more convenient, and to disseminate information more effectively and quickly within limited time and space, it must be highly concise; in order to conform to the public’s visual aesthetics, it must also be It has a certain formal beauty. Therefore, an excellent trademark is a highly concentrated body that integrates the uniqueness, symbolism, simplicity and beauty of form.

When we get a design topic, we must first analyze the design topic, because the trademark graphic, as a graphic symbol, is not just a simple graphic, it represents a specific company or product. , then what it wants to express is naturally information related to the enterprise or product.

The process of creativity and conception is a thinking expansion process in which the designer fully spreads the wings of imagination and travels in the imaginary space. It is also a thinking aggregation process that returns to the theme in the end and the dust settles. This process is complex and changeable, as well as arduous and monotonous. In this creative thinking process that not only accurately conveys the business philosophy of the enterprise and brand, but also requires graphics that are novel, unique, visually beautiful and impactful, designers need to carefully analyze and study the theme, starting from the characteristics and essence of the theme. Start by association and imagination through divergent thinking.

Find the breakthrough point of the idea, broaden the depth and breadth of the design, and then return to the roots, refine simple elements, and express them effectively to make the design more novel, unique and attractive.