According to Xinhua News Agency client Guizhou channel, various rumors about "cracking down hard" on Moutai are spreading on the Internet. However, upon review and verification one by one, many of the statements are inaccurate and more like deliberate hype to "catch up on Moutai's popularity."

There are rumors that "the Shanghai Regional Administration for Industry and Commerce has severely cracked down on Moutai's increased sales. If the price exceeds the guide price of 1,499 yuan, it will be confiscated and fined. Many liquor stores have removed Moutai from their shelves." Subsequently, the Shanghai Market Supervision Bureau This news was refuted.

Another rumor is that "Wang purchased 23 bottles of Moutai from individuals and then sold them at a higher price, saying that these wines were real wines. However, law enforcement officials determined that these products infringed on the exclusive rights of registered trademarks. All were confiscated and fined 75,000 yuan." The news was quickly clarified by the staff of the Hangzhou Jianggan District Municipal Supervision Bureau, saying "the report is fake news." The real plot is that Wang was investigated and punished for selling counterfeit wine. He was determined to be a "trademark infringement" according to law, and the counterfeit wine was confiscated and fined.

In other words, the two rumors that were widely forwarded were confirmed to be rumors. Most of its content comes from fabricated conclusions from self-media with different backgrounds, taking advantage of the popularity of Moutai's price stabilization to gain eyeballs.

At the same time, rumors also claim that Moutai will "jointly" with the market supervision department to investigate and deal with liquor speculation and reselling. This statement has obvious logical flaws. As a company, Moutai Group has no law enforcement power. Its series of measures to "stabilize the market and prices" are internal management of dealer teams and platforms. They are corporate actions to maintain their own market terminal supply systems and are not of the same nature as the administrative law enforcement of local market supervision and administration bureaus.

Moutai Group continues to release multiple signals of "stabilizing the market and prices" - strengthening inspections and increasing investment; requiring distribution units to "sell out all that should be sold and leave no inventory" and "achieve 100% sales of the arrival quantity" A series of measures such as "100% unboxing and inventory clearing" to broaden channels, expand platforms, and adjust sales plan dynamics have alleviated the tight supply and demand market situation to a certain extent and curbed the continued rise in Moutai prices.

Only when the market is stable can consumption grow healthily, and all the rumors about Moutai's price stabilization are unhelpful to manufacturers, merchants and consumers. It should be viewed rationally rather than making excuses for hype.