In July 2000, Viagra was approved to be marketed as a prescription drug in China, and the name was determined to be Viagra. In September 2001, the State Intellectual Property Office approved the patent right for use in China, and in May 2004, it was approved for use in pharmacies. retail.

Under media reports, the term Viagra has been generalized from referring specifically to Pfizer's "Viagra" to an industry term, "a drug for treating sexual dysfunction."

Pfizer Co., Ltd. of the United States and Guangzhou Wellman Pharmaceutical Co., Ltd. have engaged in multiple civil and administrative lawsuits regarding disputes related to the "Viagra" trademark. In the end, Guangzhou Wellman Pharmaceutical Co., Ltd. obtained the "Viagra" trademark No. 1911818.