Everyone wants to own a luxury car, and super luxury cars are even more desirable. Although I can't afford it, as a member of the melon-eating crowd, I might as well want to know how they are selling in China.
In 2020, the epidemic swept across the country and abroad, causing most ultra-luxury car companies to suspend production and work. However, as the epidemic continues to be controlled, Rolls-Royce, Lamborghini, etc. have gradually resumed work since May. So, what will be the sales situation of domestic super luxury cars in the third quarter after the resumption of work? Che Jujun takes everyone to chat.
According to Shanghai Insurance Statistics, in the third quarter of 2020, China’s ultra-luxury brands*** sold 2,722 vehicles, a slight decrease of 1.4% year-on-year, which was significantly better than the overall 39.2% decline in the first half of the year.
Car companies have resumed work and production one after another, which has led to a significant improvement in the ultra-luxury car market, but it is far less than the 13.6% growth performance of the overall passenger car market in the current period. This shows that the epidemic is still affecting sales in the ultra-luxury car market.
If you want to own an ultra-luxury car, you must have a high economic level. Therefore, the hot-selling cities for ultra-luxury cars are all first-tier or new first-tier cities, and most of them rank among GDP cities. Top of the list.
In the third quarter of 2020, the top 10 hot-selling cities for ultra-luxury brands are: Shanghai (402), Beijing (277), Shenzhen (258), Chengdu (155), Hangzhou (126), Guangzhou ( 113), Suzhou (90), Dongguan (73), Zhengzhou (68) and Chongqing (58). The top 10 cities sold a total of 1,620 vehicles, accounting for 60%; the top three cities of Shanghai, Beijing and Shenzhen totaled 937 vehicles, accounting for 34.4%.
What is the sales situation of ultra-luxury brands, and what are their main sales models?
Maserati has the highest sales volume, with 1,517 units sold in China in the third quarter of this year, accounting for 56% of the total ultra-luxury cars. However, it fell by 12% compared with the same period last year. Maserati is a hot seller in the Chinese market, largely due to its popularity among Chinese female consumers. Its main model is Levante (829 units), and the manufacturer's guide price is 961,800-1.2298 million yuan.
Bo Yaming, managing director of Maserati China, once said: The average age of Maserati owners worldwide is 50-55 years old, but the average age of owners in China is only 34 years old, 40% of which are younger. female car owner.
The reason why Maserati is so popular among Chinese female consumers is partly due to the contribution of Guo Meimei. At that time, Guo Meimei was "famous" and her car Maserati was also famous for it. It was deeply loved by celebrities in China. Women love it.
Maserati is popular among female consumers, while the next two cars are still popular among male consumers, they are Bentley and Rolls-Royce. Owning them is a symbol of identity and status, and is the choice of successful people. If you are a novice driver, be sure to stay away from them. Because once you come into contact with them, it may bring disaster to you and your entire family.
Bentley and Rolls-Royce sold 490 and 303 units respectively in China in the third quarter of this year. Bentley's best-selling model is the Bentayga (214 units), with a guide price of 2.462 million yuan. The Flying Spur (150 units) and Continental GT (111 units) also have sales of more than 100 units; and Rolls-Royce accounts for more than 60% of sales. From Cullinan - 190 units, the car is priced at 6.1-7.8 million yuan.
The next ones are all super luxury sports cars. In order of sales volume, they are Lamborghini (171 units), Aston Martin (118 units), McLaren (77 units), and Ferrari (37 units). and Lotus (9 units).
Lamborghini Q3 sales increased by 47.4% year-on-year, the highest growth rate, and the sales volume of 171 was close to its total sales in China in the first half of the year (178 units). After resuming work, Lamborghini sales grew rapidly. Its main model is Lamborghini Urus (153 units), priced at 2.912 million to 2.94112 million yuan.
Sales of Aston Martin and McLaren also increased, while sales of Ferrari and Lotus both declined. Among them, Ferrari sales fell 58.9% year-on-year, with only 37 units sold in the third quarter. The reason may be mainly related to the delay in the release of new cars affected by the epidemic.
Car gathering summary
Finally, please tell me, readers, are there any friends around you who drive these ultra-luxury cars? What kind of people are they? Let Che Jujun expand the imagination of poverty.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.