It is understood that the new logo released by Foton Motor was jointly designed by the world-renowned German designer Erik

Spiekermann and domestic Olympic visual image designer Wang Min and others. The design concept of the core value and connotation of the original "Diamond" logo is retained to the greatest extent. Compared with the flat form, there is "no big change" in the first visual impression, and it "inadvertently" visually restores and It strengthens the three-dimensional visual sense of "diamond" and shows a significant change in the exquisite cutting of technology, implying "technology, quality, high value and

long-lasting"! It explains Foton Motor's development philosophy based on "technological innovation" and pursuing "diamond-like" product quality. At the same time, it is supplemented by a peripheral "halo" to outline a perfect circle shape surrounding the diamond, forming a "sparkling" diamond light, which symbolizes Foton Motor's pursuit of diamond-like "brilliance" and the goal of excellence and perfection as a brand. The spirit also contains the "humanistic care" temperament of Foton Motor's 360-degree comprehensive care and care for customers and the harmonious beauty of "achievement

people, cars and nature".

The overall shape of Foton Motor's new "Brilliant Diamond" graphic logo highlights the company's commitment to technological innovation through its round and thick block-faced three-dimensional cutting structure and exquisite light and shadow details.

The brand concept of unremitting pursuit and humanistic care presents a mature, simple and exquisite international brand temperament. At the same time, the new brand visual image released this time also includes the new design of the FOTON English trademark, especially the Chinese characters

The font design adjusts the original uppercase "N" to lowercase, and the symmetrical rounded design of "F" and "n" has a modern temperament, which greatly enhances the humane affinity. The overall design style is modern, stable and humanistic, making the overall design more friendly and fully embodying Foton Motor's brand spirit of focusing on the pursuit of humanistic values.

In terms of color, Foton’s new logo uses gray as the main color and white as the supplementary color, expressing solemn and rigorous high-end technology; blue is used as the main color series of Foton Motors, and green is the main color of new energy. , and use different blue shades to reflect differences and convey the rich brand connotation of Foton Motors.

The new "Brilliant Diamond" logo retains the upward momentum from the lower right to the upper left, symbolizing the Foton Motor brand's people-oriented enterprising spirit of forge ahead, breakthrough and excellence, and pursuit of excellence.

The new brand image highlights the world vision and promotes Foton to create an international brand

With the rise of the new "brilliant diamond", the "internationalization" that Foton Motors has dreamed of for many years has moved from a strategic level to to the tactical operational level. Against the socio-economic background of globalization and the rapid development of China's automobile industry, China's independent automobile brand companies are facing new opportunities to take off. Fortunately, China's independent automobile brands represented by Foton Motor have emerged. Make efforts after developing a strong brand. After years of unremitting pursuit

Foton Motor once again stands at a new starting point, facing a new environment and new strategic goals, and meets new challenges with new actions, new achievements and new image !