Current location - Trademark Inquiry Complete Network - Trademark inquiry - Go online to learn about the intellectual property infringement rules on the AliExpress platform and think about how to prevent intellectual property infringement.
Go online to learn about the intellectual property infringement rules on the AliExpress platform and think about how to prevent intellectual property infringement.

1. Trademark infringement is generally divided into three levels. The most serious one is the use of similar trademarks without the authorization of the trademark licensor. Common ones are: Leibi and Sprite, Wahaha and Wow. Haha, once this kind of account is violated three times, you can basically say goodbye. The other is to directly use other people's trademarks for commercial purposes without permission. In this case, you will be reminded for the first time, and 6 points will be deducted for each violation starting from the second time, and your account will be banned until 48 points are deducted.

2. Copyright infringement is a good explanation. Using the other party’s copywriting ideas, photo galleries, video displays or related music without the other party’s authorization is a copyright infringement. Generally, it is a copyright infringement. It is the first warning, and six points will be deducted at a time, and the AliExpress account will be closed with a total of 48 points.

3. Patent infringement: For example, if someone else applies for a patent for an original product, but you use it for commercial purposes by copying or copying it, it will constitute patent infringement. The specific extent depends on the impact of the infringement on the other party. Punishment is also graded according to the first point.

After understanding the infringement rules of the AliExpress platform, how can merchants avoid infringement? First of all, merchants must have a complete understanding of the platform’s systems and rules after opening a store. Then, if merchants plan to sell to others For products, you need to find the other party to obtain a letter of authorization first. Once you have the letter of authorization, the product can be put on the shelves smoothly. As for product pictures, sellers should produce more picture content themselves to avoid risks. Some merchants like to add some big names as attracting words for the sake of traffic. This will actually be counted as infringement, and it also carries the risk of "the goods are not correct". No matter which platform they open a store on, merchants must have a clear understanding of the platform. Otherwise, not only will the merchant not be able to make money, but their account may also be permanently closed due to infringement issues.