Rabbit King cashmere sweater is a high-end brand.

According to the China Brand Network query, Jiaxing Tuhuang Cashmere Co., Ltd. was founded in 1993. It was formerly known as Jiaxing Tuhuang Cashmere Garment Factory and now has a registered capital of 19 million yuan. After nineteen years of hard work, the company has consistently strived for branding and achieved gratifying results. It has developed from an initial small factory into a large-scale enterprise specializing in the production of cashmere series products. It has advanced production technology and complete supporting facilities. The "Rabbit King" cashmere sweater trademark was rated as a well-known trademark in China by the State Trademark Office in October 2006. It now has more than 80 franchisees and nearly 200 shopping malls and specialty stores across the country. It is located in Beijing Cuiwei Building, Wangfujing Department Store, Blue Island Building, Jinan Guihe Building, Daqing Department Store, Shanxi Causeway Bay, Zhengzhou Dennis Mall, Shanghai Yangpu Oriental Commercial Building, Golden Plaza, Wenfeng World, Wanqian Department Store, Hangzhou Jiebai, Baida, Jiangsu Nantong Wenfeng, Xi'an Wan There are counters in first and second class cities such as Qian Department Store, Wuhan Zhongnan Commercial Building, Hefei Drum Tower, Dalian New Mart Group, etc. More than 100 men's and women's models are sold all over the country. Over the years, enterprises and brands have successively won "China's Well-known Trademarks", "China Famous Trademarks" and "China Famous Trademarks" "China Famous Brand Products", "Zhejiang Province Famous Brand Products", "Jiaxing City Famous Trademark", "Zhejiang Province Consumers Association Key Recommended Products", "China Famous Brands", China Consumer Protection Foundation "Chinese Consumers Trusted Products", "Recommended products by China Consumer Protection Foundation", "Consumer Trustworthy Products", "Quality, Service, Credibility, Consumer Trustworthy Products", won the title of "China Recognized Famous Brand Product" in 1995, and won the title of "China Recognized Famous Brand Product" for 6 consecutive years from 1996 to 2001. In 2016, the cashmere market across the country was randomly inspected and listed as high-quality products. It was the first company to win the "Fiber Content Qualified Product" mark issued by the Fiber Quality Supervision and Inspection Center of the National Fiber Quality Inspection Bureau and many other awards. "Rabbit King" has been deeply rooted in the hearts of consumers as a symbol of brand products. Quality is the life of an enterprise and the foundation of a brand. The company successfully passed ISO9001 and 2000 quality system certification in December 2001, and insists that the raw materials stored in the warehouse reach first-class quality. Batches of raw materials are sent to the National Wool Textile Products Quality Supervision and Inspection Center (Beijing/Shanghai) for testing to ensure that the cashmere content rate reaches 100%, the length of the cashmere fiber is controlled to be around 34-38mm, and the fineness is within the standard of 14-15.6um , extending quality control to raw materials and auxiliary materials. Equipped with full-time quality inspection personnel, strictly implement process quality standards, implement a quality supervision and inspection system, and equip with full-time inspectors to produce each cashmere sweater in accordance with the national standard FZ/T73009-2009 premium product standards, so that the product qualification rate reaches more than 99%. We have implemented a branding operation mechanism and established a professional market development and marketing team to operate the Tuhuang cashmere brand with a branding operation model. There are currently 25 professional and technical personnel in product development, including 15 professional designers with college or above professional titles, 10 with intermediate professional titles, and 33 workshop quality control personnel. The company has established a quality management office, and the main leaders are personally involved. They formulate annual training plans every year, learn quality management knowledge and relevant national product industry standards and regulations, enhance the Tuhuang brand image with high-quality services and marketing strategies, and insist on being consumer-centered. With a strong sense of service, focusing on development and service, and winning consumer satisfaction, the company has specially set up a consumer after-sales service center to handle various after-sales issues for consumers.