When it comes to tablet computers in recent years, it seems that only Apple’s iPad and Huawei’s Matepad can leave a deep impression on people. Although Samsung has been launching new products, it has always been tepid in the domestic market. Xiaomi has also been quiet for three years after launching Xiaomi Mi Pad 4, while VIVO and OPPO have not released tablet products. Everyone seems to have become accustomed to choosing either Apple or Huawei in the tablet market.

After entering 2021, major mobile phone manufacturers including Xiaomi and OV seem to have suddenly developed a strong interest in tablet computers. First, Xiaomi announced the Xiaomi Mi Tablet 5 series in a high-profile manner, then VIVO said it would launch tablet products in the fourth quarter (even product trademarks have been registered in advance, including IQOO Pad, IQOO Book, NEX Pad, NEX Book, etc.), and then OPPO It has also been revealed by digital bloggers that it will soon launch high-end tablet products and will be equipped with ColorOS For Pad system. The tablet computer market, which has been neglected by everyone before, seems to be booming again.

So, why are all the major mobile phone manufacturers suddenly paying attention to the tablet market?

First of all, the software ecosystem of Android tablets has developed better than in previous years. In the past, due to the lack of tablet-specific software and general system optimization, tablets were more like an enlarged version of mobile phones to everyone. Many APPs were used directly from mobile phones without special adaptation and optimization for tablets. , the large-screen advantages of tablets have not been fully utilized. Nowadays, as tablet shipments continue to accumulate, major software developers are paying more and more attention to the user experience on the tablet side, and will take the tablet adaptation issue into consideration when developing apps. And after Huawei launched the "Parallel Vision" function, the screen utilization and execution efficiency of tablets have been greatly improved. More and more software supports this function, and other manufacturers have also followed suit.

Secondly, the development of office and 5G has broadened application scenarios and brought new vitality to tablets. "Why should your next computer be a computer?" Both Apple and Huawei have developed their own "multi-screen interaction" system. Mobile phones, tablets, and computers can be linked to each other, and the addition of a stylus has greatly improved office efficiency and allowed the lightweight office functions of tablets to be fully utilized. , making more and more people willing to choose tablets for office work. Moreover, with the advent of the 5G era, mobile phones no longer become the only smart control center in the home, and any smart hardware has the opportunity to become a data port.

Thirdly, stimulated by the epidemic, the tablet market shipments have continued to increase in the past two years. Tablet shipments reached 164 million units in 2020, a year-on-year increase of 13.6%. During the epidemic, consumers staying at home have increased their demand for tablet computers, and the introduction of online education has also added fuel to the tablet market. Parents of students have to buy a tablet for their children to take online classes. Under the stimulation of such a market, it is not surprising that Xiaomi and OV are paying attention to the tablet market again.

Finally, folding screen mobile phones represent a form of future mobile phones. Developing the tablet ecosystem and accumulating related technologies have become an unavoidable hurdle, and we must be prepared. Folding screen mobile phones have become increasingly popular in recent years. Huawei, Samsung, and Xiaomi have all launched folding screen mobile phone products on the market. OPPO and VIVO have also demonstrated folding screen mobile phone technology. It is foreseeable that in the near future, more and more folding screen mobile phone products will be launched. The unfolded form of a foldable screen mobile phone is like a tablet. Accumulating tablet-related technologies will help to gain the upper hand in the future.