We often say that people are just like their names, and so is the company. As the company's first business card, the name directly affects the public's first impression of the company. Mande Enterprise Service has specially compiled the precautions for naming your company for you, so hurry up and learn it!

1. The shorter the company name, the better

The screen name needs to be entered into the computer, so it should be short and easy to spell. In fact, no brand name should be complicated or difficult to remember. The words, syllables, and letters of your brand name are precious, so don't use long words when you can find shorter ones.

Especially for technical products, if you want to have a broad customer base, rather than just those early adopters (referring to those customers who are willing to buy any new technology), then you need to have a A simple name that appeals to non-technical users.

A simple name can achieve a short and concise effect and help improve consumers' awareness of the brand.

2. The company name must be readable

Only a catchy trademark can leave a deep impression on consumers. Avoid words that are difficult to pronounce, weird, and difficult to pronounce, and try to use words that are familiar to people and easy to read.

Some people use a logo that is larger than the name as a trademark, and others use some fonts to express the characteristics they think the brand should have, emphasizing the characteristics of the trademark and ignoring whether the trademark is easy to pronounce. Some people choose fonts that are difficult to read, and legibility is the most important factor to consider when choosing a trademark.

Exaggerated style or design must not be sacrificed at the expense of legibility. No matter how beautifully designed the trademark is, if it is difficult to understand, it must be abandoned.

3. The name of the company should be able to reveal the category it belongs to?

A successful name should be able to explain some important performance of the product, or imply some essential characteristics of the product category, so as to Strengthen product positioning. Let consumers feel the benefits brought by the product through the name, and the effect will be more attractive.

After reading these precautions, have you remembered them all? Don’t be too cautious when naming your company! If you still have questions that you don’t understand, you can go to Mande Enterprise Service for consultation~