Although the commodity society is materialistic and indifferent, good people still make up the majority. As a businessman, if he can be kind to others everywhere, it is impossible for his career to fail to develop.
In the late Qing Dynasty, Shen Bingyan, a clerk at a drugstore in Changsha, was having difficulty making a living after losing his job, so he asked his brother-in-law Li for help. Li was a bank owner. Seeing the profits from the pharmaceutical industry, he gave him 8,000 taels of silver to run a pharmacy.
Shen Bingyan carried out extensive construction work on Riqingtai Street in the north gate of Changsha. He built a pavement with the brand name "Jinan Pharmacy" and used the fairy deer as the trademark. He also hired skilled craftsmen to mold a sika deer holding Ganoderma lucidum grass in its mouth on the pavement archway. The stone statues are lifelike and eye-catching. The whole store has magnificent architecture and decoration. This was the founding of Jinan Pharmacy.
After nine years of successful operation of Jinan Pharmacy, unexpectedly, the bank account operation of its backend boss Li failed and suffered huge losses. Jinan Pharmacy had to be discounted to pay off the debt, sold to Wu Peitang, the owner of Yutai Bank, and changed the brand name to "Wu Jinan Pharmacy".
Wu Jinan Pharmacy began to make great efforts in advertising.
They come up with ideas from logos and store displays. They displayed the live deer purchased from the Northeast in their stores and posted advertisements everywhere announcing that on a certain day of the month, sika deer would be slaughtered and whole deer pills would be refined. At that time, colorful pavilions will be tied up, live deer will be carried and paraded along the streets, and leaflets will be distributed. This incident caused a sensation in the whole city, and everyone was amazed.
Later, they made a strange move and prepared a batch of paper lanterns with six large vermilion characters written "Wu Jinantang Pharmacy" and stored them in tea pavilions and hotels beside the traffic arteries of the two counties and four townships in the suburbs for easy access. Those who pass by at night use it. Soon, it was common to see the red lanterns of Wu Jinan Pharmacy walking through the streets of market towns or fields every night, and the reputation of the pharmacy became wider and wider.
The store also adopts the practice of regular low-price sales to keep customers hopeful; on every first and fifteenth day of the lunar calendar, it sells Zou Fuxing ointment, a famous medicine at that time, at half price; for spring plague, In case of epidemics such as summer fever, autumn dysentery, winter cold, etc., urgently needed medicines are given at any time, and the words "Wu Jinan donated" are printed on the packaging paper of various medicines.
In addition, the store also has a first-aid prescription and a set of tools. Anyone who is found to be poisoned by swallowing opium cigarettes can be called at any time day or night. This recipe is exclusive to the shop, and it is said that many people have been saved by it, and the shop is well-known among the public. In this way, the business became more and more prosperous, and Wu Jinan Pharmacy also gained fame and fortune.
As we all know, China is a country that attaches great importance to the tradition of "harmony is precious". As early as ancient times, the essence of the Confucian golden mean was harmony. Thousands of years of development history have proved that the unity and harmony of a group or an enterprise represent the collective culture, enterprising spirit, competitiveness and centripetal force of the enterprise, and are the conditions for the prosperity of an enterprise; on the contrary, without harmony, it will cause The division of the group causes the enterprise to lose its centripetal force and thus lose its competitiveness.
In the view of an entrepreneur and leader who puts business ethics first, competition is just a means, not an end. The real purpose is the material prosperity, market prosperity, and scientific and technological progress of the whole society. Therefore, it is crucial to maintain a good relationship between enterprises and competitors. We should seek harmony and friendship and mutual cooperation amid competition. Today's socialized mass production is inseparable from mutual cooperation. Even the two competing parties cannot do without each other.
The idea of ??"harmony is precious" not only has a profound influence in China, but also has a huge market in Japan. For example, Japan's earliest relatively complete constitution, the "Seventeen Articles," appeared around 600 AD. The first article of the Constitution is "Harmony is the most precious thing." Up to now, "harmony" has become the most important content in Japanese corporate culture, and it is also an important content of the corporate management culture advocated by Konosuke Matsushita of Panasonic Electric Company.
The "harmony is most important" culture advocated by Mr. Konosuke Matsushita is reflected in the harmonious relationship between the general manager and employees. At Panasonic Electric Company, the general manager does not have the air of being the leader of a factory. Instead, he often goes deep into the grassroots level, talking and joking with workers. The general manager's talk was prepared in advance.
For example, when meeting a "foreman" (similar to a foreman), the general manager would make fun of the foreman, saying that he was afraid of his wife, or that the foreman went to bed too late and had obviously not taken a shower today, so he returned to work in a hurry, etc.
In this way, the general manager has to talk and laugh with the workers for a period of time almost every day. How can there be so many topics? It turned out that every night, the foreman would go to the general manager's home, point out his shortcomings in life, and ask the general manager to come to the workshop the next day to make fun of him. At the same time, the foreman also provided the general manager with workers’ secrets. For example, a female worker recently had a boyfriend and went to the park every day after get off work. The general manager would say to the female worker: "I saw you in the park." The female worker was naturally pleasantly surprised after hearing this, and she was thankful that the general manager paid such attention to her.
In addition, Panasonic also requires subordinate managers to memorize the name of each worker and record the status of their family members. For happy events such as wedding anniversaries, the company will also send gifts. This makes the entire factory feel harmonious and like a family. The enterprise is like a home, which makes the enterprise have a close relationship with its employees, and the concept of sharing the same economic situation is integrated into the hearts of every employee. Once this concept is owned by the enterprise, the employees of the enterprise will naturally express their love for the enterprise. , turn into motivation for work.