1. Internet agency is a means for second-tier, third-tier and fourth-tier advertising companies/entrepreneurs to make money on the Internet;

2. Second-tier, third-tier and fourth-tier advertising companies are lagging behind in technology, talent and other conditions. In first-tier cities, local advertising companies/entrepreneurs who want to do Internet business can only act as agents for Internet projects in first-tier cities and become local agents for these Internet projects.

3. Internet agency entrepreneurship is actually equivalent to opening a fruit shop. Each marketing product can be regarded as a kind of fruit, such as treating Moments as an apple:

1) Get it done Internet supply: A fruit shop that only sells apples will definitely not do well. First of all, there must be more fruit categories and the cost should be lower. That is to say, in the early stage of opening the store, it must first secure a reliable and competitive supply, such as WeChat Moments ads, Weibo ads, and headline ads. etc.;

2) Packaging of Internet stores: After the fruit shop has secured the supply of goods, it must also decorate the store and set up a storefront. For Internet agents, it is to build a high-looking official website;

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3) Do a good job in surrounding promotion: the fruit store does a good job in three-kilometer surrounding marketing, and the Internet agent must first practice Internet marketing methods, such as online posting, Baidu know marketing, headline promotion, etc.