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Major events of Hefei Royalstar Group

(1992-2006 simplified version)

◆On January 10, 2006, the China Brand Research Institute authoritatively released the ranking of "China's 100 Most Valuable Well-known Trademarks". Royalstar ranked 26.114 The brand value of 100 million yuan ranks 54th on the list.

◆In 2005, Royalstar Group’s “Eleventh Five-Year Plan” development plan was released, clarifying that by the end of the “Eleventh Five-Year Plan”, the entire group will achieve an annual output of 7.6 million washing machines, 3 million refrigerators, and lithium polymers. There are 25 million ion batteries, reaching the target of annual output value of 14.2 billion.

◆In July 2005, the equity reorganization of the Royalstar Sino-US joint venture was successfully completed, laying a property rights foundation for the healthy and sustainable development of the joint venture and being of great significance to the development of Royalstar and Midea.

◆In December 2004, Royalstar Group comprehensively reshaped its corporate culture in keeping with the times and launched a new corporate image slogan: "Fashion Lifestyle Royalstar" and "Heshang".

◆On July 27, 2004, Hefei Royalstar Sanyo Company A shares were officially listed on the Shanghai Stock Exchange, becoming China's first listed joint venture home appliance company.

◆In May 2004, the American Maytag Corporation transferred its 50.5% stake in the Royalstar Sino-US joint venture overseas to Midea Group, and Midea Group became the new partner of Royalstar Group.

◆In May 2004, Royalstar implemented the "three major strategies" and successively established Royalstar Economic and Trade Company, Sino-Korean joint venture Royalstar Jiayou Electronics Company, Royalstar New Energy Company, Royalstar Real Estate Company and a number of member companies. Expand the industrial structure chain with a new mechanism and achieve diversified development.

◆In September 2003, in order to speed up the internationalization of the brand, Royalstar Group launched a new logo that combines Chinese and English "Royalstar".

◆In July 2002, Chen Rongzhen, the former chairman of Royalstar Group, retired, Qiu Xudong succeeded as chairman of Royalstar Group, and the leadership of Royalstar Group was successfully handed over.

◆In September 2001, Royalstar washing machines won the title of the first batch of Chinese famous brand products.

◆In 1999, Royalstar won the title of "National Advanced Unit for Spiritual Civilization Construction".

◆In August 1998, the Sino-US joint venture Hefei Royalstar Refrigerator Co., Ltd. was put into production.

◆In 1998, Royalstar's washing machine output exceeded 2 million units, ranking first in the country in terms of production and sales in the washing machine industry for four consecutive years.

◆On May 18, 1998, Royalstar compiled and published the "Market Competition Morality Spectrum" to encourage the improvement of the socialist market economic order.

◆On May 18, 1997, Royalstar took the lead in announcing the "Declaration of Self-Discipline on Enterprise Competition" to the whole society, actively advocating a market environment of fair competition and honest management, which aroused strong repercussions from all walks of life.

◆On March 15, 1997, Royalstar grandly launched the "Red Carpet Service" New Year initiative, creating a new era of service competition in China's home appliance industry.

◆On August 28, 1996, Royalstar signed a joint venture with Maytag and (Arui) Hong Kong Company, with a total investment of 1.34 billion yuan, and jointly established 6 companies. On September 25, The opening ceremony of the Royalstar Maytag joint venture was held grandly.

◆In 1996, Royalstar established a generation of "Harmonious Business" image and formed the famous "Harmonious Business" business philosophy.

◆On January 5, 1999, "Royalstar" was recognized as a well-known trademark by the Trademark Office of the State Administration for Industry and Commerce.

◆In 1994, the Sino-Japanese joint venture Hefei Sanyo Royalstar Electric Co., Ltd. was established.

◆In 1993, Royalstar proposed "zero-defect production". In 1995, Royalstar's "zero-defect management" was compiled into a book, and its management model was included in the MBA tutorial.

◆In early 1993, Royalstar established the brand concept of "Royalstar, the trend of the times" and actively implemented the strategy of building a business on quality and developing the enterprise through science and technology. "Royalstar" successfully created the brand in one fell swoop.

◆On December 30, 1992, the first "Royalstar" brand washing machine came off the production line, marking the official birth of the "Royalstar" brand.

◆In February 2005, Royalstar Group invested in the establishment of Hefei Royalstar Water Industry Equipment Co., Ltd.

◆In February 2006, the first Royalstar water purifier product was born, and the Royalstar water purifier project was officially launched.

◆In November 2006, the first batch of Royalstar business water purifiers were launched grandly.

◆In March 2008, the No. 1 factory in Royalstar’s Sixth Industrial Park broke ground.

◆In October 2009, Royalstar Water Treatment Research Center was officially established.

◆In June 2010, the China-India direct drinking water exchange event was successfully held.