Weixing New Materials has always taken "supporting high-quality life" as its mission, focusing on the research and development of new plastic pipes. It has become a large-scale modern enterprise in the domestic PP-R pipe industry, and actively expands water purification and waterproofing businesses.

In order to accelerate the improvement of international competitiveness, in 2019, VASEN New Materials upgraded its brand image and launched the new trademark VASEN.

Brand new LOGO

Brand culture

Brand mission: Focus on improving the quality of human life

Brand vision: To become a pipeline system and related The preferred brand for category professionals

Brand values: professionalism, leadership, responsibility

Brand positioning: professional

Brand slogan: Professionalism achieves greatness

Brand LOGO connotation

The new l LOGO consists of VASEN Weixing in Chinese and English. Among them, the VASEN image logo is composed of the initial letters V, A, S, E, and N of the five English words Value, Ahead, Specialty, Excellence, and Noble, which respectively represent the five dimensions of: value, transcendence, professionalism, excellence, and high-end. It is Weixing who has always practiced creating more value and constantly surpassing himself and his opponents. Based on professional quality and excellent service, we create high-end life for people!

V—Value: Create value, quality life

A-Ahead: Scientific innovation and research and development, exceed expectations

S—Specialty: Professional and professional quality excellence

E—Excellence: Excellent: Excellent service, superior experience

N—Noble high-end: The system supports high-end life

Brand architecture

The VASEN Weixing brand consists of five major brands: Weixing Pipe, Weixing Floor Heating, Weixing Plumbing, Annette, and Cale Waterproofing, as well as the Star Butler service brand.

In recent years, people have put forward higher requirements for the quality of their living environment. Personalized and comfortable living spaces are sought after by more and more consumers. In 2019, fine decoration, systematization, new retail, etc. will change our understanding of the traditional decoration industry. With the beginning of a new milestone of Weixing brand upgrade, we must adapt to the "new normal", grasp industry development trends, seize opportunities, and use our expertise to create high-quality lives for thousands of families

Weixing brand new English The trademark "VASEN" not only brings a refreshing international feeling to people, but also has a deeper meaning. In the English trademark VASEN, every letter entrusts the brand concept of VASEN. This is the spiritual concept that Weixing has always adhered to to innovate and create professional services and be a supporter of high-quality life. It is also the secret of Weixing to maintain an excellent reputation and high-quality services. This is also the excellent corporate quality that allows us to cooperate with confidence and trust. At this time, the home decoration industry is undergoing transformation and upgrading. We are deeply touched by the new upgrade of Weixing's brand image. In particular, the brand slogan of "Professional Achievements Greatness" is deeply rooted in the hearts of the people. In 2019, we should concentrate our efforts on development and forge ahead to write a new chapter!