In order to promote diamonds in 1947, De Beers launched the world-famous brand slogan "A diamond is forever, a diamond will last forever."

A diamond lasts forever.(De Bierres) A ??diamond lasts forever.

In 1951, J.W. Thompson Chicago created the English advertising slogan for De Beers, and the Chinese advertising slogan was successively launched in Greater China. I don’t know who translated it so perfectly. The artistic conception directly follows the Tang poetry and Song lyrics at the peak of Chinese literature.

"A diamond is forever, a diamond lasts forever" was rated as one of the classic advertising ideas of the 20th century by the American "Advertising Age". It has also become a nightmare for all men's wallets.

So Who said this?

Actually, it was said by a university teacher.

What happened? In 1951, J.W. Thompson Chicago Company. Created the English advertising slogan "A diamond is forever" for DE BEERS, but if directly translated into Chinese, it would be "A diamond is forever". Obviously this literal translation sounds very pale, so it entered the Chinese market, China Consumers will definitely not pay the bill.

So De Beers solicited translations of suitable advertising slogans across the country. After several months of selection, a university teacher finally came up with this sentence: "Diamonds are forever." "A diamond will last forever" was selected and became a resounding slogan for DE BEERS to enter the Chinese market. It has also become an eternal classic in diamond advertising slogans.

It must be said that knowledge is power. Ah.

So what is the origin of De Beers?

De Beers is the world’s largest diamond mining company. It has a history of more than 100 years since its establishment in 1888. Beers has become synonymous with diamonds. As early as more than 60 years ago, De Beers established a sales organization to distribute the majority of gem-quality rough diamonds in the world, ensuring the stability of the rapidly developing world diamond market. Part of the cost of the diamond will be paid to De Beers.

When did the tradition of buying a diamond ring for weddings begin? It was also DE BEERS. In the early 20th century, De Beers started it. Since the beginning of marketing diamonds as engagement and wedding rings, the gift of a ring, especially an engagement ring, has symbolized the essence of love and fidelity. For a decade, emphasizing the traditional attributes of diamonds has been a steady source of huge revenue for the diamond industry. Now, De Beers is finding that marketing must find a way to balance women's traditional roles with their future mission. Diamond is known as the most wonderful marketing scam of the 20th century. It provides a textbook classic case in the history of modern marketing: products serving consumers is just a low-end concept, and educating consumers is the highest achievement.

In 1950, De Beers put forward this advertising slogan, "A DIAMOND IS FOREVER". You have to say that it is like a textbook in the history of marketing. This advertising slogan reveals:

1. Women think diamonds are a necessity and a prerequisite for courtship. You are not even willing to buy them for me, but you still have the nerve to say you love me. What? You think I'm interested in diamonds, but I'm interested in your reluctance to part with them!

2. If a man in love wants to prove his love, he can just give him diamonds. It is much easier than digging out his heart and lungs.

3. Love = beauty and eternity, diamonds = beauty and eternity, so love = diamonds. The symbol of having love is to have diamonds. "