The application for time-honored trademarks is as follows:

1. Application for recognition procedure 1. The specific steps are to submit an application, and the relevant units fill in the application form according to their own circumstances and report it to the local municipal commerce department. After submitting the materials, the local municipal commerce department will conduct a preliminary evaluation of the submitted application. If the application is confirmed to be valid, the applicant will be instructed to submit relevant materials in accordance with the prescribed format and report to the provincial commerce department;

2. Application Recognition procedure two. Investigation and identification means that the provincial commerce department organizes relevant institutions and experts to investigate and identify the materials submitted by the applicant, and propose preliminary evaluation opinions to the revitalization committee. The certification review is for the revitalization committee to organize experts to analyze the data, conduct on-site research on relevant content when necessary, put forward review opinions, and write a certification report;

3. Application for certification process three. The announcement is to announce the list of companies and brands to be recognized as "Chinese Time-honored Brands" in the relevant media. Any unit or individual who has different opinions on the list can raise objections to the Revitalization Committee. If the enterprise or brand to be recognized as a "Chinese Time-honored Brand" has no objection during the publicity period or the objection is not established, the Revitalization Committee will make a decision and recognize it as a "Chinese Time-honored Brand";

4. Application for recognition Procedure 4. Review means that if the applicant has doubts about the determination result, it can submit a review to the Revitalization Committee. The review result will be made within 30 days after receiving the review application. Registration and archiving: All information involved in the certification process will be archived and managed by the Revitalization Committee. The issuance of certificates is to issue plaques and certificates in the name of the Ministry of Commerce to recognized "Chinese time-honored brands".

A time-honored brand is defined as a brand with a long history, products, skills or services that have been passed down from generation to generation, a distinct traditional Chinese cultural background and profound cultural heritage, and has gained widespread recognition from society and established a good reputation. The "brand" here should be broadly understood as a commercial logo, and the rights it embodies can be the registered trademark of a time-honored brand, the unique decoration of a time-honored store, the packaging of time-honored products, the unique name of the product, or even the name of a time-honored brand. Internet domain names registered based on time-honored brands.

Legal Basis

"Chinese Time-honored Brand Recognition Standards (Trial)"

Article 4 Recognition Conditions:

1. Possess trademark ownership or the right to use;

2. The brand was founded before 1956 (inclusive);

3. Inherit unique products, skills or services;

4. Have a corporate culture that inherits the excellent traditions of the Chinese nation;

5. Have the characteristics of the Chinese nation and distinctive regional cultural characteristics, and have historical and cultural value;

6. Have a good reputation, Received widespread social recognition and praise;

7. Domestic capital and capital from Hong Kong, Macao and Taiwan are relatively controlled, with good operating conditions and strong sustainable development capabilities.