Adidas first adopted the clover trademark in 1972. Clover represents spirit and is also the goal that athletes have always pursued - "higher, faster, stronger." Many people think that the clover design represents a flower. The blooming flower actually originally represented the world map, connecting the three continental plates. It also symbolized the three straps sewn on the sneakers by Adidas founder Adi Dassler.
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In 1996, adidas chose the 100th anniversary of the birth of modern times to commemorate and celebrate the great achievements in the past and look forward to In the future, "Clover" will only appear on the classic series of products, and all other products will use the new "Three Stripes" trademark, which represents the brand's high-quality connotation and future prospects. .
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Three Stripes products are all sports series.
Clover mainly targets the retro and leisure markets.< /p>
Adidas logo
Clover's is a retro series
The other is a sports series (the most common, professional sports series, not used much)
The three horizontal ones are from the casual sports series
The clover represents adidas orginal, which means retro.
The current shoe-like logo did not appear until the early 1990s, and previous adidas all used the clover logo, such as the German national team in 1974 to the German national team and the Argentine national team in 1990.
Clover is also an important symbol of adidas retro trend, and it is also the main weapon against Nike's AF1, Blazer, and Dunk Sb. Last year, in order to commemorate the 35th anniversary of the birth of adidas superstar, a special 35 pairs were released. The limited edition suoerstar caused a huge sensation. I remember a song before
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The three stripes of shell head, clover and victory are exactly adidas orginal logo. I personally like it very much.
We are all very familiar with the current adidas logo, which continues the rigor and meticulousness of the Germans.