CI is the English abbreviation of Corporate Identity, literally translated as "Corporate Image Standard System". This means that a company establishes its own visual system and image system in order to gain social understanding and trust and convey its corporate purpose and the cultural connotation of its products to the public.

Since the US IBM pioneered the adoption of this differentiation strategy to win the market in the mid-1950s, CIS has become popular around the world for half a century and is widely used by international companies in Europe, the United States, Japan and South Korea. , has become a modern business strategy for creating international famous brands. International experts call it a "winning strategy" and a "sharp tool for long-term market development."

CIS was introduced to my country in the 1980s, with Guangdong Helios Group Co., Ltd. taking the lead in introducing CIS as a starting point. Over the past ten years, it has been accepted by the majority of domestic enterprises and has become a development trend. Haier and Changhong have emerged. , Konka, Gree, Kelon, Jianlibao and many other well-known domestic brands have become outstanding representatives of revitalizing the national economy.

With the emergence of the international trend of market competition in the world economic integration, after my country's accession to the WTO, corporate brand awareness has increased, and they have used CIS as a strategic weapon to plan corporate development, strengthen brand strategies, and improve market competitiveness.

CIS has endured for half a century and has become a basic strategy for companies to create brands and pursue sustainable development. According to the different understanding and structural differences of CIS in different countries and regions in the world, there are "European and American CI" and "Japanese CI". "Chinese CI" is being explored and formed. Chinese entrepreneurs will also make useful contributions to the formation and development of "Chinese CI" in exploring the "Chinese CIS Road" with their own characteristics.

CI's full name is Corporate Identify (not Identity), which is translated into Chinese as "corporate identification".

CIS's full name is Corporate Identify System. Chinese is translated into "corporate identification system".

< p>CIS is divided into three parts: idea recognition (MI), image recognition (VI), and activity recognition (SI).

CI focuses on the image recognition part. The focus is "Trademark""Corporate Identity Color"