How to write a design description?

Trademark design description:

1. Design positioning

1. Visual effect; technology, green environmental protection, pursuit, stability, image.

2. Design vocabulary: technological, international, graphic culture, decorative.

2. Design theme

“High-tech, green and natural”

First write down your idea, such as using Chinese characters or deformations of English letters, like Shape and so on.

Secondly, write what is the connotation of the logo you designed?

What is the denotation of the logo?

What is the content and meaning of the color?

Finally, summarize the overall idea of ??the logo. Logo design principles and concepts

1. The design should be carried out on the premise of clearly clarifying the purpose of use of the design object, the scope of application, relevant laws and regulations, and a deep understanding of its functional requirements.

2. The design must fully consider the feasibility of its implementation, and adopt corresponding design methods according to its application type, materials and production conditions. At the same time, it must also take into account its application in other visual communication methods (such as printing, advertising, image, etc.) or the visual effect when zooming in or out.

3. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.

4. The idea must be carefully developed and naughty, and strive to be profound, ingenious, novel, unique, accurate in expression, and able to withstand the test of time.

5. The composition should be concise, beautiful, and adaptable (adapting to the shape of the object it is used for).

6. Graphics and symbols must be concise, general, and artistic.

7. The color should be simple, strong and eye-catching.

8. Follow the laws of logo art, creatively explore appropriate forms and techniques of artistic expression, and refine a precise artistic language so that the designed logo has a high overall aesthetic and obtains the best visual effect. This is the key to logo design. Criteria for artistic pursuit.