Letter pattern
The letter pattern takes letters as the design subject, which is concise and clear, and has strong recognition. Generally speaking, letters should be highly readable and aesthetic, and associated with brand names and meanings. For example, IBM, Coca-Cola and other brands all use this method to build their logo patterns.
Image diagram
Image design refers to the design of a specific image, such as animals, vehicles or natural elements, to express the characteristics or representative significance of the brand through design. For example, in Puma's logo, the speed and strength represented by Panther are the core spirit of the brand.
composite mode
Combination pattern creates a new form to express brand image by combining text and graphic elements. This design method can integrate brand names, concepts and other design elements to create different styles of logo patterns.
Artistic conception mode
Artistic conception patterns usually express abstract concepts through concrete forms, or express concrete artistic conception through the arrangement of words and symbols. This approach needs to be both high-profile and related to brand image and culture. For example, Nike's trademark contains the design element of "Swoosh", with strong sense of movement, speed and strength, which is very in line with Nike's brand concept.
Fusion mode
Fusion patterns fuse various elements together to realize the perfect expression of brand characteristics. This method can combine combined patterns, image patterns, etc. , integrating different visual elements.
No matter which method is adopted, the following points should be paid attention to in logo design:
Highlight brand characteristics
Logo design should focus on brand characteristics, reflect the basic attributes and styles of the brand, so as to achieve the role of highlighting the brand.
Pay attention to color matching
Color is one of the most basic elements in logo design, which should be skillfully matched according to brand image, personality and positioning.
Ensure the simplicity and readability of the pattern.
Logo design should be simplified as much as possible, unnecessary design elements should be deleted and optimized; At the same time, the shape of the logo pattern should be clear and easy to impress, so that consumers can easily identify the brand.
Use in many ways
Logo design has a wide range of applications, such as company name, business scope, website, culture, marketing materials, etc., which should be adjusted reasonably according to different environments and uses.
In short, when designing Logo, we should consider the user's perspective, reuse factors and the launch of brand works. Only in this way can we create a unique logo for the brand and convey the image and core values represented by the brand through Log.
Zhonghui Design Original Logo Design Works
The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.