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Nike’s main visual poster is a “dark horse” in the circle

NIKE’s graphic design is a dark horse in the sports world.

The main visual poster design is fashionable, personalized and international.

And the design styles are diverse.

Able to control different styles of visual tonality.

Organize, share and classify the main visual designs

Let’s enjoy these imaginative designs

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Diffuse emission type Composition

This type of composition has a strong visual impact.

The vision has a sense of movement, making the vision more focused.

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Combining characters with words (advertising slogans)

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Combining spokespersons (athletes/celebrities) with brand slogans< /p>

be organically combined.

For example, combining photos of player endorsements with advertising slogans

can highlight the role of brand endorsement.

At the same time, the product also looks very creative.

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The spokesperson (James) is combined with the letters,

The two are well integrated into a creative picture.

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Creative poster design that combines product and theme language

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Combining fonts with products The photos are well combined,

both creatively and aesthetically

reflect the brand sense of NIKE.

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Illustration poster style type

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Enterprise adoption It is not uncommon for illustrations to be used on brands and products.

Especially in recent years, the love for illustrations has become stronger.

Products and creativity are expressed through illustrations.

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The picture is more flexible, and the illustrations will have a lot of artistic appeal.

It also meets the product needs of young people as its core positioning.

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Combining illustrations with characters or products

Combining photographic characters with illustration methods,

with popular graffiti It's the same as art,

It's full of literary style, and the illustrations and pictures have a larger texture.

The products will be more layered.

Visual style of 3D effect

Product and poster design creativity are presented with 3D convoluted

effect.

The image has a strong combination of fashion and blockiness.

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Silhouette/double visual effect

"Put the character inside the character",

The creative shape is novel and interesting.

It will have a strong visual impact on consumers and leave a deep impression.

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Breaking and Reconstructing Type Poster Ideas

Breaking and Reconstructing

Break the shackles of the past and establish an explosive style visual

expression. With shocking power.

Collage creative poster design

That is to reshape and combine multiple elements,

retain the trace effect of collage/tearing,

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Font type poster design

Font design plays an important role in the main visual poster,

especially text-based posters. Lord's poster

The design of the text becomes more important and distinctive.

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Typography and graphics combination type

Color matching type posters

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Nike The main visual poster design is relatively bright,

lively, with strong young fashion attributes,

while conveying a sense of mainstream fashion.

Poster design with a sense of technology

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Because clothing and shoe brands have certain technical barriers,

For example, the high technology of shoes Material/

Issues such as shock absorption/lightweight of shoes

need to be communicated to consumers when designing posters.

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Chinese style poster design

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Incorporate traditional Chinese elements into the picture ,

Use a Chinese style to design posters,

The combination of Chinese ink painting and fashion will collide to create a new vision

.

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Puzhuo Brand Design and Creative Department

Organizing and editing

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