What are the categories of trademark registration in the United States? There are many small details that need to be paid attention to in U.S. trademark applications. If you are not careful, you may easily receive an OFFICE ACTION from the USPTO (United States Patent and Trademark Office) requiring the applicant to correct the trademark information. Therefore, when registering a U.S. trademark, you must understand what trademarks there are in the United States. Types and what they mean. What are the categories of trademark registration in the United States? Come and learn about intellectual property!

Classification of U.S. Trademark Types

1. Selection of U.S. Trademark Application Types

When U.S. trademark applicants apply through the USPTO system, there are the following three types of trademark applications: Types to choose from:

StandardCharacters (standard characters)

SpecialForm (Stylizedand/orDesign) (stylized design)

Soundmark

1.1 "StandardCharacters" standard character form application

USPTO's explanation of "StandardCharacters":

Use this option to register a mark consisting of words, letters, numbers, or any combination thereof , with no design elements or styles. The application must also include the following statement: "The mark consists of standard characters and does not require any specific font, style, size or color." The system will automatically generate the correct statement.

Registering a trademark in standard characters will provide broad rights to use it in any presentation. To comply with the standard character requirements, the characters entered must appear in a recognized Standard character set for trademarks; you must be able to enter these characters directly into the designated fields on the application form. You can cut and paste standard characters from the standard character set directly into the tag fields of this application form.

To apply for the "StandardCharacters" trademark through the USPTO system, you only need to provide the trademark text, and the system will automatically generate a trademark image. For example, if Zhiyuan enters the word "APPLE" into the system, the system will automatically generate the following pattern.

If you apply using StandardCharacters, you will get broader protection than a stylized trademark. During actual use, the applicant can change the font style, color, etc. of the trademark.

When many larger companies register important trademarks, they usually choose to apply through StandardCharacters. Apple and Microsoft are listed below for reference by trademark applicants.

When Apple Inc. (Apple Inc.) applied for the "APPLE" U.S. trademark in multiple categories, it chose to apply in the StandardCharacters method.

When Microsoft Corporation applies for the "MICROSOFT" U.S. trademark in multiple categories, it will choose the standard character method.

1.2 "SpecialForm (Stylizedand/orDesign)" Stylized Design Form Application

USPTO's explanation of SpecialForm (Stylizedand/orDesign):

If you want to register Use this option for trademarks consisting of stylized words, letters and/or numbers and/or design elements. Designs can appear alone or combined with words, letters and/or numbers.

In the actual use process, the applicant can only use the trademark pattern submitted when applying, and cannot change the original font style, shape, graphics and other elements of the trademark, otherwise it will not be considered a violation of the application. Actual use of the trademark.

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