Country Garden was born in 1992 and is headquartered in Shunde District, Foshan City, Guangdong Province, China. It has built more than ten large-scale comprehensive communities. At present, it has developed into a large-scale comprehensive real estate enterprise with more than 100,000 owners and residents, more than 40,000 employees, and subsidiaries involved in all aspects of real estate development. Projects are spread across the Pearl River Delta and other provinces and cities in China. It has pioneered the establishment of Country Garden's "star hotel chain system", "the country's leading education chain system" and a "leisure and entertainment supporting system with large theme parks and golf clubs". ". Country Garden's success is largely due to its reasonable price positioning. Cheap and high quality is the highest level of integrity pursued by Bigui people.
Country Garden’s price strategy of reasonable pricing is not a simple subtraction. On the one hand, it enhances the residential value of the product by continuously enriching the added value; on the other hand, through large-scale, systematic and standardized exploration and Practice, benefit consumers to the greatest extent, return to society, and allow more people to realize their five-star living dream.
"White-collar workers can also live in villas" in Phoenix City, "Build your own house on the holiday peninsula"... These simple advertising slogans are products of Country Garden.
In July this year, South China Country Garden entered the market again, with 600 units sold in one week. The second phase has not yet been launched, and customers are already queuing up. Humanized star-rated "service" is also the most unique gene of the Country Garden brand and the greatest charm of the Country Garden brand. For consumers, a five-star home should not only include five-star hardware facilities, but also five-star services. Five-star service means that no matter when and where, no matter what type of customer, as long as it is a reasonable demand, it should be satisfied as much as possible.
Country Garden's five-star service is first reflected in proactively meeting customer needs based on social and residential development trends. From supporting facilities first, you can enjoy high-end community services such as clubs, schools, hospitals, etc. right after you move in; to marketing initiatives such as free viewing vehicles and holiday sales, they are all started from the customer's perspective and have been solved before the customer even thinks about it. meet the deep needs of customers.
No matter what type of customer you are, you can find a life that suits you in Country Garden. Country Garden's products range from bungalows to townhouses, independent villas and even super luxury villas. The supporting facilities range from free reading rooms, free fishing grounds to 36-hole golf courses, from children's playgrounds to sunset red senior citizen activity centers... diversified products , personalized decoration, and rich and diverse entertainment facilities, taking care of customers of different ages, different consumption levels, and different interests and hobbies.
Five-star service also includes doing the little things in life to the extreme and making them perfect. Service cannot just stop at the salute of the security guard and the smile of the service staff. More importantly, it should be reflected in being anxious about the guests' needs, thinking about the guests' thoughts, taking the guests' reasonable requests seriously, and converting every guest's request or complaint into satisfaction. smiles and appreciation. In recent years, every aspect of Country Garden's marketing system has been implementing the "AA" standard. AA stands for "Any time to anyone," which is the company's requirement to provide high-level five-star services to anyone anytime, anywhere. AA standards carefully and strictly stipulate the standards for providing services to customers in every link before, during, and after sales. The company also uses various methods such as "mystery shoppers" and "inspection teams" to check the implementation of AA standards, and has formulated a strict reward and punishment system. Hope it helps you, ^_^