When a trademark registrant is unable to continue to exercise trademark rights due to death or termination, the trademark may be handled differently according to the trademark laws of different countries/regions. The following is the general treatment method when the trademark registrant dies or terminates:

1. Inheritance or transfer: Trademark interests can be transferred to legal heirs, successors or assigns through inheritance or transfer. This requires corresponding procedures, such as providing identity documents of the successor or assignee, inheritance or transfer agreement, etc., and submitting relevant applications to the trademark registration agency.

2. Announcement or publicity: According to the provisions of the Trademark Law, after the death or termination of the trademark registrant, the trademark registration agency may make an announcement or publicity to notify relevant stakeholders of changes in trademark rights and interests.

3. Cancellation or revocation: If there is no legal heir, successor or assignee, and the death or termination of the trademark registrant meets the cancellation or revocation conditions stipulated in the Trademark Law, the trademark registration agency may Cancellation or cancellation of trademarks.

It is important that after the death or termination of the trademark registrant, you should seek professional intellectual property lawyers or consult the local trademark registration agency to understand the specific legal requirements and procedures. They will be able to guide you in the correct handling of the death or termination of the trademark registrant in accordance with local laws and regulations, and ensure that trademark rights are legally protected or transferred.

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