Wm. Wrigley Jr. Company is one of the leaders in the international confectionery industry and the world's leading manufacturer and seller of chewing gum. Wrigley China currently has three factories in Guangzhou Economic and Technological Development Zone, Panyu District of Guangzhou City and Songjiang Industrial Zone of Shanghai City.
Doublemint, Juicy Fruit, Wrigley's Spearmint, Extra sugar-free chewing gum and Jinlang ( Brand products such as Cool Air chewing gum, Ta Ta bubble gum, and Pim Pom lollipops are very well-known and well-known among Chinese consumers. According to a consumer survey by Research International, the popularity of Wrigley products is as high as 99%. In the third China Trademark Competition co-organized by the State Administration for Industry and Commerce, the State Trademark Office, the Trademark Review and Adjudication Board, CCTV and other units in March 2003, the Wrigley trademark was awarded the top ten foreign trademarks favored by Chinese people. In October 2004, Wrigley won the title of Super Brand in China issued by the British Super Brand Agency.
As a corporate citizen that has always taken the initiative to assume social responsibilities, Wrigley has actively supported the development of China's environmental protection, education and health undertakings for many years. Its public welfare activities in recent years include: In May 2003, it contributed to China's SARS prevention and control efforts. Donated materials worth RMB 3.09 million and launched an integrated public relations campaign to call on people to refresh their mood and let love be 'contagious'; in October 2003, it announced the establishment of the Wrigley China Education Fund, and in the following three years, three batches of Wrigley Hope Library's excellent children's books worth nearly 1 million yuan and a total of about 60,000 volumes were donated to ***60 impoverished primary schools in Guangdong, Sichuan and Gansu provinces, and reading aids were organized in the recipient areas. Activities; in 2004, we jointly organized the Wrigley Cup National Youth Environmental Protection Creative Competition with the Publicity and Education Center of the State Environmental Protection Administration, etc. Across the Ocean: An "Arrow" to Shine China
As early as 1914, Wrigley products had "crossed the ocean" and entered China from factories in Chicago, USA and Australia, and were loved by consumers. During the "World War II" and the subsequent Chinese Liberation War, the war was turbulent, and Wrigley products temporarily left mainland China.
In 1981, Wrigley signed a sales contract with a Chinese import and export company. Wrigley chewing gum has since been officially supplied to "foreign-related locations" in Beijing, Shanghai, Guangzhou, Dalian and Xiamen, kicking off the official launch of Wrigley's products. The prelude to “returning” to the Chinese market.