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Bindu’s brand history

In the 1970s, the Bindu brand entered Asia and began a period of rapid development.

In 1971, we cooperated with Japan S.lshimitsu & Co Ltd.

After 1972, it was a period when Taiwan's shoemaking quality and craftsmanship were world-renowned. It successively cooperated with famous Taiwanese companies---Taiwan Zhenshun Shoe Factory (Longsheng), Taiwan Zhengjie Shoe Co., Ltd., Taiwan Wanglong Enterprise Co., Ltd., Taiwan Fangfang Shoe Factory, Taiwan Shanghong Shoe Co., Ltd., etc. cooperate to deduce J. Benato's world-famous "business" leather shoe classics that will last forever.

From 1978 to 1980, due to the wide popularity of J. Benato leather shoes in Japan, Hong Kong and Taiwan, a large number of Benato leather shoes entered mainland China through abnormal sales channels, and became the earliest Imported shoes have entered mainland China and are famous far and wide. It is famous for its elegant style and durable quality; its soft leather and comfortable foot feel have also become synonymous with high-quality leather shoes.

In 1980, the first domestic store was established in the "Paris of the East" in Shanghai. It was also one of the first European high-end fashion brands to successfully enter the Chinese market. After that, it quickly set off a wave of "Bindu style" The climax has become the target of imitation by enterprises in the industry.

In 1981, the second store was opened in Guangzhou. Since then, a huge marketing network has been quickly launched in major cities in China.

For seven consecutive years from 1990 to 1996, imported leather shoes ranked first in sales in the domestic market. Among them, from 1990 to 1993, it continuously ranked first in imported men's shoes in the domestic market.

In 2005, the J.Benato trademark was rated as a famous trademark in Guangzhou.

In 2008, the J.Benato trademark was recognized as a "well-known trademark" by the State Administration for Industry and Commerce of China! In the same year, the new functional product carefully researched by Bindu's design team - bionic shoes, obtained China's national patent rights (exhaust and waterproof).

On December 15, 2012, Bindu brand and "Bindu Light Business Men's Shoes" won the "2012 Best Terminal Model Innovation Award" at the "10th Anniversary of China Marketing Ceremony" large-scale awards event . Behind the grand prize is the Bindu brand’s breakthrough innovation in terminal mode!