Fengchi trademark "Fengchi" was recognized as a famous trademark in Yunnan Province in June 2003. In 2003, the 10th Advertising Festival won 4 bronze prizes and 7 finalists. In 2004, Fengchi Media won the China Outdoor Advertising Creative Competition 1 1 award; In China Advertising Festival in 2004 and 2005, Fengchi Media won 23 awards. Among them, in 2004, Fengchi won four medals in the first China International Image Film Exhibition. Among them, "Every Day is Spring in Kunming" won the gold medal in the city image film, "Beautiful Flowers and Snow in Dali, A Tour of Rivers and Lakes on Earth" won the silver medal in the tourism image film, and Fengchi won the gold medal in the corporate image film created by hongta group, the first brand in China, and the best advertising language award. Fengchi established its own brand image, and was rated as "Top 100", "Top 50" and "10" private enterprises and supporting units by the provincial, municipal and district governments. It was rated as "Top 500 Private Enterprises in China" by the National Federation of Industry and Commerce; For 10 years, it was awarded the title of "honoring contracts and keeping promises" by the government. After General Manager Zhang Yanping took office, in 2004, the company was awarded "Excellent Private Science and Technology Enterprise in China" for the second time, and at the same time was awarded the honor of "National Scientific and Technological Progress and Economic Benefit Win-Win". By the China Advertising Association as "2002-2003 national advertising industry civilized unit"; In 2004, China Advertising Association rated Kunming Fengchi Media Co., Ltd. as "a first-class qualified enterprise in China advertising industry"; The All-China Federation of Industry and Commerce also rated the enterprise as an advanced enterprise in national ideological and political work; As a representative of cultural enterprises in Kunming, Fengchi Media was rated as "Top Ten Cultural Enterprises in Kunming" and won the seventh outstanding enterprise in Kunming twice in 2004. In 2004, it was awarded as Kunming Women's Entrepreneurship Demonstration Base, and in 2005, Fengchi was also awarded as "Top Ten Most Influential Enterprises in Yunnan Province" and "Excellent Learning Organization in China". Zhang Yanping, the general manager of the company, was awarded as a model worker in Kunming in 2002, an outstanding private technology entrepreneur in Yunnan in 2003 and an outstanding private technology entrepreneur in China in 2004. In 2005, he was elected as a model worker in Yunnan Province, the most influential entrepreneur in Yunnan Province and the most influential advertising manager in China.

Fengchi pursues to build a national brand and aims to become a world-class enterprise. Fifteen three-year plans have been formulated, and the goals have been achieved ahead of schedule, and solid steps have been taken on the road of specialization, science and technology, modernization and internationalization.