Seven Stars is from Japan, and the "Seven Stars" brand cigarettes are the "leading masterpiece" of Japan International Tobacco Co., Ltd. In the global tobacco industry, they are closely related to famous brands such as "555" and "Marlboro" with their own unique characteristics. Its taste dominates the world and enjoys a high status and honor among consumers. The Arabic number "7" is an auspicious number in the cultural life of the Japanese. People call January 7th every year the seventh day of the first month, and arrange auspicious decorations such as the Seven Gods of Good Luck at home to pray to the gods for blessings. By using "Seven Stars" as the label name, can we understand that the Seven Lucky Stars are not only a symbol of peace and happiness in life, but also a symbol of the prosperity of enterprises and brands? Perhaps this is the creativity of the "Seven Stars" brand cigarette label design. A large area of ??white is used as part of the main visual language, and a design method that combines European and American design with abstract points, lines, surfaces and colors to form a style. It not only retains the national aesthetic thought, aesthetic taste and cultural personality, but also retains the national aesthetic ideas, aesthetic taste and cultural personality. It loses the modernity and sense of the times in its design, which is not only the design feature of the "Seven Star" cigarette label, but also one of the characteristics of Japanese product packaging and decoration design. The image design of the cigarette label is based on the "seven" and "star". From the composition point of view, the cigarette label is contrary to the classical symmetry of European and American design. It adopts vertical lines and block divisions, and 3/4 of the logo is composed of small five-pointed stars. Light gray color blocks are regularly formed, and the color blocks are composed of yellows of the same brightness and five-pointed stars of equal size to cleverly form the word "7", just like the twinkling stars in the sky, looming, without losing the hazy beauty. The brand name is displayed on the left side of the cigarette label, occupying 1/4 of the entire screen, and is arranged vertically. It can be described as cleverly conceived, ingenious, and novel in form. The font shape of the English brand name "Seven Stars" is both exquisite and handsome, yet still has a strong and upright beauty. What's more worth savoring is between "MILD" and "SEVEN". The two small rows of horizontal foreign characters and vertical names form a contrast between horizontal and vertical, big and small, far and near, powerful and graceful, and are contrasted with the gray on the right. The horizontal lines of black foreign text at the bottom of the face echo each other. This is the eye in the poem and the finishing touch in the painting. The cigarette box seal is also a part that cannot be ignored. The dark gray is lined with white stars, which not only harmonizes with the whole, but also forms different levels of rhythm with the black name, gray surface and white background, making the color language of the cigarette label Elegance wins. Looking at the entire cigarette label, its design style is fresh, elegant, calm and natural. From it, we can see not only the ideas of modern European and American trademark design, but also the Chinese Confucianism, Buddhism and Taoism accumulated in Japanese culture.