president's car.

Maserati's models in China include Geberi Ghibli, reventon Levante and President Quattroporte, with prices of 88,, 96, and 1.4 million respectively. It is also reported that Maserati will lower the entry threshold in order to broaden the market, and launch a Maserati, Kubang, which is known as the cheapest. The entry price is around 45,, and it is an SUV model.

for a brand like Maserati, its basic value comes from "creating social distance". One of the interviewees is right to mention the essence of "brand value", but this is not because it has a long history, but because it first positioned the brand. Then packaging according to "brand history" and "cultural connotation".

In order to pursue luxury goods, American economist Van Buren mentioned a term called "conspicuous consumption" in his leisure class theory. Through brand packaging, Maserati achieved brand positioning with luxury elements such as richness, rarity, individuality and distance. Extended information

Maserati itself is a well-designed car with superior performance compared with ordinary cars.

for example, Maserati Gran Turismo has a 1-kilometer acceleration of 4.8s to achieve this performance, there are stricter and more accurate requirements for engine, suspension, tires and even structural design than ordinary cars. But if we want to pursue a certain extreme, such as the extreme performance, the labor cost, scientific research cost and process cost of design are very huge. Therefore, it is expected that sports cars will be expensive.

Baidu Encyclopedia-President of Maserati