Answer deposit: Merchants must pay a deposit to operate on Tmall. The deposit is mainly used to ensure that merchants operate in accordance with Tmall's rules, and if merchants violate regulations, they must pay a deposit according to the "Taobao Mall Service Agreement" and related rules. The provisions are used to pay liquidated damages to Tmall and consumers. The 2012 deposit for renewed merchants must be paid in one lump sum before December 26, 2011; the newly signed merchants must pay the 2012 deposit in one lump sum when their application for settlement is approved. The deposit varies according to the nature of the store, and the amount is as follows: (1) Brand flagship stores and specialty stores: 100,000 yuan for those with TM trademarks, 50,000 yuan for all R trademarks; (2) Specialty stores: 150,000 yuan for those with TM trademarks Yuan, all of which are RMB 100,000 for the R trademark; (3) Description of special categories: 1. Store-type flagship stores, with a deposit of 150,000 yuan; 2. Special commodities that have not applied for registered trademarks in mainland China (such as fruits, imported commodities, etc.), the deposit is 150,000 yuan; 3. Tmall operates major categories such as "Books and Audiovisuals", "Service Categories" and "Electronic Ticketing Vouchers", and the deposit collection method is: 50,000 yuan for flagship stores and specialty stores, 100,000 yuan for specialized stores; 4. The deposit for Tmall’s major business category “medicine” is 300,000 yuan; 5. The deposit for “online games and QQ”, “phone communications” and “travel” business categories is 10,000 yuan; Tmall For details of the first-level categories included in the business categories, please refer to the "List of Tmall Business Categories" (4) When the margin is insufficient, the merchant needs to make up the balance within 15 days. Tmall will supervise the merchant's store if the balance is not made up within 15 days. Make up. 2. Annual technical service fee (hereinafter referred to as "annual fee"): Just get the trademark transfer acceptance letter and the holder's relevant information to sign. The following are the qualifications and fees for entering Tmall. Merchants must pay annual fees to operate on Tmall. The annual fee amount is based on the first-level category, and is divided into two levels: 30,000 yuan or 60,000 yuan. For detailed annual fee standards corresponding to each first-level category, please refer to the "2012 Tmall Annual Fee List for Various Categories". Renewal merchants must pay a one-time annual fee for 2012 before December 26, 2011; newly signed merchants must pay a one-time deposit for 2012 when their application is approved. (1) Annual fee refund: In order to encourage merchants to improve service quality and expand business scale, Tmall will conditionally refund annual technical service fees to merchants. The return method refers to two indicators: store rating ("DSR") and annual sales (excluding shipping costs). The return ratio is 50 and 100. The specific standard is that the average DSR during the agreement period (including expiration and unexpired termination during the period, and the actual operating period is less than one year, shall be based on the actual operating period); and it meets the requirements of Tmall's various types of The annual sales volume corresponding to the annual technical service fee amount and the refund ratio of each level in the "Project Rate and Annual Fee List". The annual fee refund is calculated based on the actual operating period in 2012. (2) Annual fee settlement: 1. If the annual fee is refunded due to violations or falsification of qualifications, the annual fee will not be refunded; 2. According to the agreement, the other party is notified to terminate the agreement, the trial operation is canceled, and the annual fee will be refunded according to the actual operation period. Amortize it evenly to natural months to calculate the specific annual fee that should be returned; 3. The annual fee for the first month of settlement is exempted, but the transaction volume base for calculating the fixed annual fee at the end of the year will be accumulated from the first day of opening the store. 4. The refund and settlement of the annual technical service fee will begin after the termination of this agreement. (3) For cross-category settlements, the annual fee will be paid according to the category with the highest amount based on the high principle; however, the actual settlement will be based on the standard corresponding to the category with the largest proportion of transaction volume from the settlement date to the settlement date. 3. Real-time deduction of technical service fees (referred to as "commission"): Merchants operating on Tmall need to pay technical service fees based on a certain percentage of their sales (excluding shipping costs) (referred to as "rate"). Tmall