Beijing Business News (Reporter Lan Zhaohui) Yesterday, a reporter from Beijing Business News learned from Changan Automobile that the two parties have reached a transfer agreement regarding the conflicting V-shaped logos of Changan Automobile and GAC passenger cars. GAC Passenger Cars transferred the V logo to Changan Automobile for 3 million yuan, and the transfer fee will also be used for public welfare undertakings to encourage society's respect for intellectual property rights. It is understood that GAC Passenger Cars officially registered the "V" word mark in 2011 as the trademark of choice for subsequent models. In 2013, Changan launched a brand-new sedan trademark and applied to the National Trademark Office to register the right to use it in relevant categories. However, because the trademark was similar to the trademark of GAC Passenger Cars, the registration application was not approved in some categories. Since Changan Automobile failed to register successfully, it may encounter bottlenecks in the after-sales service and other fields. In order to avoid legal risks, Changan Automobile needs GAC Passenger Cars to agree to the coexistence of this trademark, or to allow GAC Passenger Cars to transfer the V mark. Therefore, the two sides began negotiations on the issue of the "V" word mark last year. In June this year, GAC Passenger Cars responded head-on to the trademark incident. However, the price proposed at that time was not accepted by Changan Automobile. Finally, half a year later, GAC Passenger Cars agreed to transfer ?V? to Changan for 3 million yuan. word mark. Disputes over trademarks have always been common in the automotive industry. Previously, a businessman sued Tesla in the United States for trademark infringement claiming 23.94 million yuan due to trademark registration issues. However, more cases of "bidding collision" between domestic enterprises are rarely "win-win" cases. They basically end with the two parties breaking up and the party that has registered for the registration changes the bid. Cui Dongshu, deputy secretary-general of the National Passenger Car Association, believes that the peaceful resolution of the Changan Automobile and GAC passenger car trademark collision incident is not only a manifestation of the increasing awareness of independent brand protection, but also a reflection of the state-owned independent brands. The overall view of peaceful coexistence and common development has created a good start for the atmosphere of mutual understanding and teamwork development between automobile brands. Trademark transfer