Lesson 1: Learn the meanings of some commonly used nouns in businesses

Information source: /news/gouwuzixun/2008-07-11/125.html

Authentic products: Authentic products may be parallel imports or licensed products. There is no unified statement, but they must be genuine products.

Parallel imports: Parallel imports are actually genuine products, but the channels are irregular, they have not gone through customs duties, and they do not have Chinese instructions. For example, if you buy Biotherm at a counter in the United States and sell it after you bring it back, it is a parallel import that has not gone through tariffs and is brought back by yourself, but it is definitely genuine. And the price is cheaper than regular channels.

Fake goods: There are many kinds of counterfeit goods, which are divided into A goods, A goods, B goods, C goods, etc. Clothing, leather bags, cosmetics, etc. are generally classified in this way. Clothing and leather bags are fake goods. It doesn’t matter, it’s cheap anyway, and what we like is just the style, but cosmetics are fakes. Better-made imitation cosmetics will not hurt the skin and may have some effect, but the effect is not as good as 10% of the genuine products.

Licensed goods: genuine goods from formal channels, which have passed customs duties, national inspection, and have Chinese instructions.

Hong Kong goods: There are two types of Hong Kong goods. One is brought back from regular shopping malls in Hong Kong, which is parallel imports; there is also the so-called Hong Kong product, also called Hong Kong goods, but you have to look at this Are these cosmetics produced in Hong Kong? For example, Lanc?me only has factories in Taiwan and France, so the so-called Hong Kong-made Lanc?me is a very real fake. Anyway, I have never heard of a Lanc?me factory in Hong Kong, but the effect is not bad after using it. It’s just not as good as the real thing :).

How to identify whether the goods are brought back from Hong Kong? Samples and relatively cheap cosmetics tell you the simplest and most effective way: directly look for traces of transparent film packaging and labels! Generally, the items sold by some cosmetics supermarket chains such as Sasa and Bonjour in Hong Kong are packaged in transparent films and have their own logos and price tags on them. However, in order to keep the prices confidential after being brought to the mainland, individuals often tear off the price tags. . But most of them are not easy to tear, which will leave marks on the goods. Explain that these are all products that have been sold on the shelves. This is simple and easy to distinguish, so please keep it in mind! Note: Everything at Sasa and Bonjour has a price tag on it.

Lesson 2: What girls who want to buy genuine skin care and cosmetics online should pay attention to?

1. You must distinguish what you see based on my following lessons. If a certain store has a fake one, be careful with the others or simply don’t buy it, because if it doesn’t specialize in this series, it’s hard to guarantee it’s authentic.

2. Don’t believe the boss just because he swears by it. He has several possibilities, one is true and one is false, but he doesn’t know that there is another one that has interests. Inside, there are plenty of excuses waiting for you when you get back.

3. Some parallel import stores are full of counterfeit goods (not all stores). They have all kinds of imitations. The boss has a good background. If you have all kinds of connections, I will see it with my own eyes. Go to CK, lancome, shisedoo, sk-2, Kose, Yue-Sai, Opal... and many other imitations are very real and almost the same. If you go to pick up the goods, you can get a profit of 10 or 20 yuan, which is much higher than the real thing. .

4. Go to a reputable parallel import store to buy things. There are also good parallel import stores, all of which are genuine. It depends on your taste.

5. Don’t think there is any one-size-fits-all solution, just look at the barcode or the location of the production date, etc... Every imitation is different, and there is no unified way to judge authenticity. A unique trick, for example, some genuine VOVs have no date (or I don’t know how to express the date, and some have no weight mark but are also genuine).

6. Don’t think that the expensive ones are real. Some imitations can be sold at real prices, or even higher than the real prices, to hide that they are not real. Don’t think that cheap ones are imitations. Each merchant’s profit and method of attracting customers are different. The bargain may be made up for by other products.

Lesson 3: A public showdown between real and fake skin care cosmetics!

Let’s break down the cosmetics and skin care products of different brands into four categories: domestic, Japanese, Korean,

and European and American to identify the authenticity of cosmetics and skin care products.

I have seen countless fake brands on the market (hearing is not counted, seeing is believing): Yue Sai, Olay, Yaqian, Kecai, Shiseido, Kanebo, SKII, KOSE, VOV, ETUDE, Laneige, H2O, Opal, Lanc?me, Biotherm, Clinique, CD... I can recognize most of the above, and I won't talk about some that have not been written into specific words. I will classify them below and tell you how. Identify.

How to identify the authenticity of domestic skin care cosmetics: Olay and Yaqian

How to identify the authenticity of Olay and fake Olay?

First of all, they should be distinguished based on price. For example, the new Olay Revitalizing Essence Cream costs about 75 yuan for 55 grams, while the fake ones only cost about 20-25 yuan. There is a huge difference between the two. Consumers must not be fooled by the small bargain. The new Olay Revitalizing Essence Cream is only 55g (the Revitalizing Sunscreen Lotion is 75ML). All the 28g Olay Cream and 32ML Sunscreen Lotion on the market are fake.

Secondly, identify the authenticity from the packaging. The overall packaging of genuine products looks more exquisite. The printing of trademarks and instructions for use is very clear. There is no blurring of fonts and ink diffusion. In particular, the instructions for use will have an obvious bulging feeling when touched with fingertips, and they will not rub when rubbed. Don't fall off. The packaging of the counterfeit goods looks rough overall, the instructions for use look blurry, there is ink diffusion, there is no bulge to the touch, and it is easy to wipe off.

In addition, there are obvious differences in taste and feel between genuine products and fake ones. The authentic one feels refreshing, while the fake one is greasy; the authentic one has a light rose scent, while the fake one has a strong fragrance smell, much like the smell of creams in the past.

The characteristics of the fake Olay Beauty and Radiance Mask are as follows: the genuine paper outer packaging box is silvery in color, while the fake one is whitish in color. The paper outer packaging box has no luster, no glitter particles, shading or dark luster. The glitter particle shading is dim in color. The paper outer packaging box is harder than the original one. The original paper outer packaging box is softer and creases are easily produced when opening and closing the lid. The inner color of the paper outer packaging box is different from the original one. The original one is lighter (light). ) blue, fakes are light (light) green or other colors. The Olay embossed head logo on the paper outer packaging box is pressed by hand, and the embossed feeling is not strong. The genuine product is machine pressed and has a strong concave and convex feel. There is no stamped shelf life and production batch number on the lid of the paper outer packaging box (you can call toll-free to check the authenticity through the production batch number). The English white radiance on the front of the paper outer packaging box has no concave-convex feeling or is not strong. The 800 service hotline number on the side of the paper outer packaging box of some fake products is missing one digit. The plastic film for facial mask packaging is thin and the font printing is rough. The outside of the facial mask plastic film packaging bag is dirty, and there is liquid residue on the plastic film packaging bag. The sealing of the facial mask packaging is extremely poor, the secondary sealing is not tight, the stripes are uneven, and the stripe sealing is skewed. The sealing of the facial mask packaging sealed with an ordinary sealing machine lacks an English letter after the shelf life stamp, such as A, B or F, etc. The stamped shelf life is very deep and the font is skewed, much like manual heating and pressing, or there is no stamped shelf life and it is printed with ink. The paper and printing of the product manual are rough. The pictures look like those copied by a color copier. The color is reddish and the portrait is too large. The font size of the product manual is uneven, the format is uneven, and the color is dark. The texture of the mask itself is poor. It is thinner than the genuine mask and does not have as much texture as the genuine one. The 12 slits do not match the picture on the box. The scent of the mask is very different from the genuine product, like soapy water or cold perm essence.

How to identify true and false Yaqian? All packages of the Yaqian brand have a label printed with "Open the surface and dial the local anti-counterfeiting phone number, then enter the number according to the prompts to know the authenticity." The shape is somewhat like a sales ticket with prizes. After uncovering it, you can follow Check the phone number written above to quickly identify the authenticity. It is this method that reassures consumers. When buying Yaqian products, be sure to check whether they have this label.

Lesson 4: Identification of Japanese skin care cosmetics

Recently, I have seen several fake Japanese products, parallel-imported Shiseido products, etc. (especially the uvwhite series), many of which are fake. . The following is my summary of these fakes and how to see Japanese fakes. The following 7 items are common to Shiseido, KOSE, Kanebo, and SKII:

1. Many fakes have typos, such as "taxation", only the Chinese would write this character like this. The Japanese don't have that point when they write this character.

2. Some Japanese products have production dates. For example, I recently found a Shiseido baking ointment that only costs 7 yuan. The production date is printed on the bottom of the bottle. Where can I find it printed on the Japanese products we sell? What's the production date? It should only have a batch number! The production date in Chinese will never appear on the packaging of all imported Japanese products, because Japanese products never have a production date, only a batch number.

3. Recently, many Kanebo Skin Essence Masks are fake. The appearance color is relatively light, light blue. The appearance of the genuine product should be dark blue, and the fake one feels darker. It's thin, but it's really thick. It really doesn't have any smell after opening it. The fake one has the smell of essence, and the fake paper mask doesn't feel good to the touch. The real paper mask feels very comfortable to the touch even after the essence has dried. And it is definitely not that water is water and essence is essence. Kanebo Skin Beauty Exquisite White Mask 10-piece pack is fake, the packaging is new and there is a plastic sealing film. The fake 5-piece package actually has Chinese characters? ! The genuine 5-piece box is packed in pure paper. It is really moisturizing when used, no less than Laneige Sleeping Mask and Strawberry Yogurt Mask. It is very hydrating but does not have a whitening effect!

4. You can tell whether the merchant is selling fake goods by converting the price in Japanese yen. Many merchants say they brought it back from Japan. For example, there is a very common Shiseido isolation cream in the form of toothpaste. The general selling price is around 45 yuan. As shown on the packaging, the price of this model is 2,500 yen. You can calculate that converting Japanese yen into RMB is divided by 100 times 7. It can be seen that according to the price on the packaging, the price on the Japanese market The price should be about 175 yuan in RMB. It is impossible to buy it for 45 yuan, so it can be concluded that it is a fake.

5. There are some products that have never appeared before. You must try them with caution. Recently, there is a fake Shiseido lip balm with a beautiful packaging. But Shiseido has not released that model at all. It is light blue, and the words on the packaging are unclear. The purchase price is only 2 yuan, because there are so many varieties of Japanese products. Generally speaking, there are relatively few new products. Generally speaking, these The products are all old models with some new packaging added. For example, the green tea cleansing balm with stick was originally an independent cleansing balm, but later an additional cleaning stick was added. This kind of product is relatively normal and Japanese product. Generally, there is not a single product, but a full range of products on the market, such as KOSE's moisture whitening series, skin beautifying and moisturizing series, etc. The types of fakes are relatively single, and I have never seen a full range of fakes!

6. I am no longer in favor of judging the authenticity of a product by looking at whether the packaging is beautiful, because now the packaging of fakes is often more beautiful and exquisite than the genuine products, since what we sell is only Japanese products. The goods are packed in supermarkets, and the Japanese are very particular about environmental protection, and their living resources are not rich, so those with simple packaging are not necessarily fake, but those with beautiful appearance are worth studying.

7. Be careful when buying the "Sekkisei Domestic Version" that is being hyped on the Internet. There are the following types of "Sekkisei Domestic Version" that are commonly seen on the Internet: One is "White Balance" in a white bottle. The other is blue. "Pure white beauty serum" in colored bottles. The latter is the most common. I bought a blue bottle on Huangxing Road in Changsha for 50 yuan, and also brought five facial masks. Both are products of Kose/cosmeport. The Kose/cosmeport trademark is a low-priced product of KOSE. The products are very diverse, and generally only a few main products are sold in Japanese stores.

The popularity level is very average. These two products are not very comparable to Sekkisei in terms of ingredients and effects, and they are not the "domestic version of Sekkisei". The Japanese version of Sekkisei is still Sekkisei!!! It has nothing to do with this product. What does it say "domestic sales"? Edition" is a complete lie. Although it is a cunning way for merchants to use the honor of Sekkisei to decorate their own parallel imports, it doesn't matter if the buyers are not fooled. The key to the problem is that the two packages sold online are completely different from those on the official website. . The white bottled "White Balance" sold online in China is in a beautiful aqua bottle on the official website, and the appearance is completely different. The ones online are probably old and secondhand. The blue bottled "Pure white beauty serum" is better I can’t find it on the official website at all. I specifically called the manufacturer’s consultation window and asked, and was told that production stopped two years ago, so even if the products sold online are genuine, they were products that were manufactured at least two years ago. One more word: If this thing is really so effective, why would the manufacturer stop production and abandon this product? ! ! ! ! ! You must know that Sekkisei has been sold for nearly 20 years and is still a best-seller.

SKII identification method: SK-II identification knowledge In addition to the above common methods for Japanese products, there are also the following methods:

1. The claim that SKII has a steel seal on the seal is false! SKII is sealed and packaged with thick plastic film, just like the plastic film wrapped around cigarettes, but thicker than cigarettes! There is no steel seal at all on the seal! Don't be fooled!

2. If the SKII instruction manual is in simplified Chinese, it must be fake! SKII's large instruction manual (i.e. one copy) is in English and Traditional Chinese. It prints the full range of SKII products and has specific procedures for daily care and weekly care. The small instruction manual (i.e. one sheet) should be in Japanese if it is produced in Kobe, Japan, and in Traditional Chinese if it is produced in Taiwan!

3. If the words on the SKII box cover are in Chinese or English, they must be fake! It should be in Japanese!

4. The genuine SKII products come in large quantities, and rarely have small packages or gifts. There are many selling samples or gifts on eBay. I don’t know where they come from, even at the counters. None of the ladies have been seen, so there is no way to verify the authenticity of the so-called samples and gifts! Everyone should keep your eyes open!

5. Is the printing color of the packaging box also a problem? I can't find the picture at the moment.

6. Price is also an issue. SK II products are very expensive to buy. If genuine products could be sold at this price, all the counters would close down. The retail price of SK II's facial mask at Sasa in Hong Kong is HK$74 per piece, and the minimum wholesale price is HK$328 per box. No one will sell it at a loss.

7. If you are not sure, take it to the counter for inspection.

Lesson 5 Korean Skin Care Cosmetics Identification Competition

South Korea: VOV, Ai Li, Laneige

How to identify the authenticity of Korean vov:

1. If you look carefully, you can tell it from the packaging or quality. For example, the outer packaging of the powder is rough, the mascara has a lot of thick fibers, the eye shadow box is of poor quality... etc. This can only be done based on experience and intuition.

2. There is also something that vov has never produced at all. Some domestic manufacturers see that VOV is very popular now, so they start to make various things that they think are very popular, and then put the VOV brand on them, print the VOV website, phone number... Haha, the packaging is better than the real VOV.

3. Generally, fakes are relatively rough. You can tell just by looking at the pictures. Generally, the colors of fakes are very bright and the fakes have a pungent smell.

4. Read the product description carefully. Fake products often have the following points: wrong color number, rough samples, and ridiculously cheap prices. The rest also require judgment based on experience and intuition. You are also welcome to leave a message to me and learn from each other.

The following is an introduction to how to distinguish specific VOV counterfeit goods, which are of many types:

1. Green and purple foundation (also called isolation cream) are top-quality imitations with the same outer packaging. , can only be distinguished by color.

The green is really very light, as if there is a layer of ice on top of the green, so we will call it ice green. The imitation green color is slightly darker, allowing people to clearly feel the presence of green.

2. The real outer packaging of the purple foundation is silver, while the imitation outer packaging is the color of kraft paper and milk****.

3. For skin-toned liquid foundation, the outer packaging of the fake product is light pink, while the packaging of the genuine product is silver. The imitation one is around 40 yuan (the actual purchase price is less than 20 yuan)

4. VOV honey powder cake: This powder cake is also very fake. You can tell by comparing the real thing with the fake one. The color version of the box is wrong. The real VOV will not set the color version like this. The color numbers don’t match either. The color numbers of VOV’s pressed powder and foundation are all 21, 23, and 13. There is absolutely no such color number as 1# or 3#. The powder puff doesn't match.

5. Mascara, this one is also very similar among imitations. The top and bottom of the real eyelash tube are the same color, while the cover of the imitation eyelash tube is made of stainless steel (very bright). The label under the mascara is 11.13 etc. with Korean markings, imitating a black peach heart, and above it is 1.2.3 etc. There will be no fibers on the real mascara brush, but there will be some fibers on the imitation ones. The imitation ones are around 20 yuan (the purchase price is only 5 to 6 yuan)

6. Fruity lip gloss. This current counterfeit is very similar. Not only the appearance, but also the logo on the bottom and the outer box are so realistic that they look real. Color number: The color number of this fake product is biased. The real VOV is light pink, but this model is light orange. Basically every color number has a deviation. Taste: The taste of this fake product is a bit fruity at first, but the final aftertaste is that of cheap essence. Because this product is really similar, I would like to remind everyone to pay attention~ Generally, VOV will have a blue batch number. On the bottle, while fakes generally do not have the genuine outer packaging, the top is the same color as the lip gloss inside, with the color number on it, and the other end is blank. The top of the imitation outer packaging is 236, and the bottom is a gold foil-like color number. The genuine lip gloss cap is silver, while the imitation lip gloss cap is a slightly pinkish silver.

7. The single-color square eyeshadow box is very similar to this one, but there is a very simple way to do it. Just look at the number at the bottom of the box. The original number is 911.91... and other three digits, and all start with 9. The imitation number is 1.2.3... to more than 30.

8. I don’t know how to tell the difference between nine-color eye shadows, but I know there are imitations...

Ai Li ETUDE is true and false

1. The first letter E of genuine ETUDE has a stroke, which is similar to French writing. (Note, when Ayu’s shop made pictures, some pictures were ETUDE printed with PS to illustrate the brand. There is no mark on them, but girls who have a mark on the goods can rest assured)

2. Authentic products The word ETUDE on the packaging of the fake product will feel bumpy to the touch, while the wording on the packaging of the fake product is very smooth. The genuine corrector is in the shape of a lotion, has a light fragrance, and is easy to spread. The fake is very dry and in the form of a paste, which is difficult to spread.

Authentic and fake Laneige

A couple of days ago, someone told me how to distinguish between authentic and fake Laneige. She said that if the number on the box starts with 88, it is real! Yes, 88 They are the first two of the international standard codes for Korean products! However, all Korean products, excluding Laneige, all products begin with 88, so it is inappropriate to use the beginning of 88 to distinguish authenticity!

Laneige’s tube-shaped products have two steel stamps! And the bottled products, such as foundation and isolation bottles, have the production date and some instructions in Korean on the bottom! The bottom of Laneige’s water and lotion bottles only have The production date is stamped on by laser. It cannot be erased. The mouth of the bottle is sealed! The bottle mouth of the facial cleanser is not sealed!

And all Laneige products, as long as they are imported from the original packaging , the instructions are all in Korean! There are no English instructions

Lesson 6, European and American skin care cosmetics identification competition

Europe and the United States: h2o, Lanc?me, Opal, Clinique, CD authenticity H2O

First: If it is genuine and H2O products are usually bottled, the production date can be seen on the bottom of the bottle, but generally everyone cannot understand the American code. Now let me tell you how Identification:); For example; 1338H18 is explained as follows; The first (1) represents production in 2001 (33 represents the 338th day of 2001. H18 is a unique code that each product of H2O has. **The production date of toothpaste-like products On the top**

Second; turn the bottle upside down. If the content inside leaks out, it means it is definitely fake, because the licensed product cannot be poured out no matter how you pour it out, so be cool! So let’s talk about it You get what you pay for!

Third, how to distinguish the authenticity of H20 eight cups of water: the licensed product sells in Hong Kong for 280 Hong Kong dollars. The text is printed clearly and beautifully. It is light blue here, with high transparency and no bubbles; Parallel import (1) is the cheapest for 189 Hong Kong dollars. The text is rough and overlapping. The seal is dark blue with more bubbles and is thinner. Parallel import (2) is sold for 229 Hong Kong dollars. The text is clearer than the previous one but not as good as the licensed one. , it is blue and has a few bubbles.

How to tell the authenticity of LANCOME cosmetics? Most of the batch numbers of fake LANCOME products start with CV. Oh, it’s really too much! I spent money to buy a fake one! It’s really harmful!!!

1. Lanc?me is listed in ELLE magazine and you can register as a member and send me an email to ask all questions. I receive product introductions and questions about skin care and makeup from LANCOME every week.

2. The color versions of the product pictures on the LANCOME website are almost exactly the same as the real ones. Lanc?me products are very exquisite. The rose on the lid of hard packaging such as lipsticks and bottles is raised, not printed. The unique rose scent of Lancome is easy to distinguish, and the packaging must be exquisite, especially the golden rose logo is very delicate, unlike the Some sellers make it fall off with just a scratch.

3. If you buy genuine Lanc?me products, as long as the price is lower than 40% off the market price, it is definitely a fake or expired product.

4. Distinguish the authenticity of LANCOME lipstick: The shell of real LANCOME lipstick is black and shiny, so exquisite that you can’t bear to use it. There are several types of LANCOME lipsticks, one of which is the "Absolutely Fragrant Series" - square style - ROUGE ABSOLUE SENSATION. You can check it on the LANCOME website in various places, such as the UK, France, Singapore and other countries. All outlets have two versions of this lipstick. Two roses, one on the lid, one on the golden tube after opening the lid.

Let’s talk about the authenticity of Opalai

The authentic bottle is a little higher than the old imitation one, so where is this point? There is a gap between the genuine bottle cap and the bottle body, while the fake bottle cap is almost completely attached to the bottle body. For Opalai bottles, whether it is day cream or night cream, water or lotion, there is a certain gap between the bottle cap and the bottle body. distance, while the fake ones basically have no distance.

In fact, the difference between fakes and real ones is quite big. After careful comparison, the fake fonts are slightly slanted and a bit irregular. The regular ones are very good, and the fake ones have no concave and convex feeling, while the real ones have no convexity. The goods are obvious. JM, who has never bought Opal before, wants to identify fake Opal products. These two characteristics are the easiest~

I would like to add a few more points about the differences between authentic and imitation Opal. Take the Balancing Lotion for example: the authentic liquid has a light skin color and a delicate scent that can be smelled only a few centimeters away from someone’s face. The fake product also has skin color, but the color is darker and the fragrance is strong. As long as you apply it, you can see it if you get close. There are seams on the edges of the genuine and imitation bottle caps, but the genuine ones are basically invisible to the touch, while the imitations are very obvious.