2. Volkswagen Phaeton: Volkswagen Phaeton is a top luxury car produced by Volkswagen AG of Germany, which was officially mass-produced and listed in 2002. Competitors include Mercedes-Benz S-Class, BMW 7 Series and Audi A8.
3. Volkswagen Audi: Audi is a luxury car brand owned by Audi Automobile Company, a subsidiary of German Audi AG. As a representative of high-tech level, quality standards, innovative ability and classic models, Audi is one of the most successful automobile brands in the world. Headquartered in Ingolstadt, the company has branches in China and other countries.
4. Volkswagen EOS: Volkswagen's "Dawn Goddess"-EOS sports car inherits the new generation of family style of Volkswagen, including teardrop projection headlights and bright shield-shaped water tank cover. The most striking thing, of course, is that Volkswagen EOS adopts CSC five-frame roof design. The CSC (Coupe Skylight and Cabriolet) roof folding system developed by Volkswagen for Eos takes only 25 seconds to open and close the roof. The streamlined body design allows four people in the car to have the most spacious sky view.
Volkswagen (German: Volkswagen) is an automobile manufacturing company headquartered in Wolfsburg, Germany, and is the core enterprise of Volkswagen Group, one of the four largest automobile manufacturers in the world. 20 16 years, ranked seventh in Fortune Global 500.
Brand culture has the following three points:
1. Brand logo: Volks Wagenwerk (Germany), which means the car used by the public. The history of car logos has changed many times. VW in today's logo is the first letter of the full name. The logo consists of three "V's" consisting of the middle finger and the index finger, indicating that Volkswagen and its products will win together.
2. Brand Group: The passenger car business of the Group is divided into two major brands. Under this group, Audi and Volkswagen independently manage their brand groups and are responsible for creating profits from them. Each brand has its own logo and operates independently. Products range from ultra-economical compact models (fuel consumption rate is only 3 liters/100 km) to luxury cars.
Audi brand group includes Audi, Seat, Lamborghini and Ducati.
Volkswagen brand groups include Volkswagen commercial vehicles, Volkswagen passenger cars, Skoda, Bentley and Bugatti, Porsche, Scania and MAN * * *.
3. Company structure: Volkswagen is a member of the Volkswagen Group, and other group companies include:
(1) Audi-German local automobile company, 1964 bought from Daimler-Benz;
(2) NSU-1969 was bought by Audi branch of Volkswagen, and the brand has not been used since 1977;
(3) SEAT-Spanish automobile company, 1987 became the main holder, and 1990 bought it;
(4) Skoda-Czech Automobile Company, 199 1 year;
(5) Bentley, a British luxury car manufacturer, purchased the Rolls-Royce brand from Vexcor Company on 1998, but later the registered trademark was transferred to BMW Company, so it was impossible to use the Rolls-Royce brand to manufacture vehicles;
(6) 1998 bought Bugatti, a French supercar manufacturer;
(7) Lamborghini, an Italian supercar manufacturer, was acquired on June 2002 1998+02.
I hope my answer can help you, I hope it will be adopted, thank you ~