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What does Taobao mean by order replenishment and right reduction?

Taobao’s delisting refers to the internal products of Taobao stores, mainly due to product violations, malicious orders, malicious competition for rankings, misappropriation of brand keywords, misappropriation of merchant trademarks and other violations. As long as the Taobao platform does not find that the merchant has made additional orders. Then the store will not be punished by having its rights reduced. Once discovered, it will actually be punished accordingly even if it makes up an order.

What does Taobao mean by adding orders and reducing rights?

Taobao’s delisting refers to the internal products of Taobao stores, mainly due to product violations, malicious orders, malicious competition for rankings, misappropriation of brand keywords, misappropriation of merchant trademarks and other violations.

What are the reasons?

1. The amount of replenishment orders is too large. In order to quickly increase sales, many sellers have little traffic in their Taobao stores. Especially new stores, they rush to replenish orders as soon as they arrive. If you don’t give up your rights, I will give them down. It is recommended that new stores make about 50 orders a month.

2. Due to the Taobao small account, small accounts are used to replenish the accounts in batches. When the traffic is insufficient, unsafe new accounts are used to replenish the accounts in batches.

3. IP connection, many people have this problem.

4. Logistics issues. There are too many virtual logistics shipments, and the overall volume is also related to the amount of replenishment orders.

5. If the traffic is not enough and the conversion rate is too high, the rights may be reduced invisibly!

6. The goods are received and praised too quickly. If you place 100 orders, they will all receive the goods and praise them together or If you get 100 reviews on each order, your ranking may be reduced invisibly.

7. The rhythm is wrong, and orders are concentrated in the same time period, which can easily lead to Taobao’s monitoring.

8. The sales rate is low. If you add 10 products in the store, you only add one or two products, which is obviously wrong.

9. The negative reviews and after-sales rate are much lower than the data in the same industry, or there are no after-sales data abnormalities.

10. Selling fake or unauthorized goods.

If Taobao merchants just make up an order, it is relatively unlikely that they will be discovered by the Taobao platform, as long as the Taobao platform does not discover that the merchant has made up an order.

Then the store will not be punished by having its rights reduced. Once discovered, it will actually be punished accordingly even if it makes up an order.