The biggest sales volume of Taobao is the brand women's wear category. First: brand women's wear/women's classics. Second: skin care and beauty/shaping and weight loss/unilateral essential oil. Third: drinks. Fourth: outdoor/mountain climbing/camping/travel equipment. Fifth: Computer equipment/Internet related. Sixth: Spirulina/algae extract. Seventh: health products/dietary nutrient supplements. Eighth: housing furniture.
first, what is the biggest category of Taobao sales?
the biggest sales volume of Taobao is the brand women's wear category.
first: brand women's wear/women's classics.
second: skin care and beauty/slimming/unilateral essential oil.
third: drinks.
fourth: outdoor/mountain climbing/camping/traveling equipment.
fifth: computer equipment/internet related.
sixth: spirulina/algae extract.
Seventh: health products/dietary nutrient supplements.
eighth: housing furniture.
ninth: ladies' underwear/men's underwear/home furniture.
tenth: snacks/dried fruits/local products.
second, how to improve the popularity of Taobao?
1. First of all, we need to understand that the keywords in the title are the key to the accuracy of drainage and flow, but they are not the only way to enhance popularity, and each keyword will have a corresponding weight.
Although big words in the industry have high weight, it is difficult to enhance the popularity of search without matching in other aspects. For example, after searching for dresses, customers will show many search results.
however, it will only be purchased after taking the price, main picture, sales volume, buyer's evaluation and other contents as reference.
so we should not only consider the search volume, but also consider the conversion.
popularity is a key point that affects the comprehensive ranking of products, but it needs to be optimized from the weight of the products themselves to enhance the popularity of search.
2. In promotion, quality score is the best way to enhance the popularity of search, which can be seen from the data of clean out treasure to train and Drilling Exhibition, as well as the correlation between the keywords in the title of the product and the product itself.
a good title can be matched to goods even if it is broken into many keywords, and the keywords can be combined through the traffic analysis tool in the through train.
3. The shelf time is also the key to improve the weight. The popularity of small and medium-sized sellers can't be compared with that of large sellers, so we should avoid the shelf time of highly popular products and avoid high-quality competitors reasonably.
4. Deduction records of historical violations in Taobao stores, penalty for demotion and other contents will directly affect the popularity of search.