POP MART's blind box belongs to the hand-made category. Because the hand is a small toy model made of plastic. Hand-made is regardless of size and price. Because hand-made is a very general word. Small blind boxes, scenic products, and thousands of hand-made statues will all be called hand-made. Therefore, if you buy POP MART, it can also be called hand-made. Because of the wide range of hand-made, the purchased blind box also belongs to hand-made.

introduction of POP MART blind box

POP MART is the hottest blind box brand in China. Blind boxes are somewhat similar to Japanese twisted egg toys, that is, merchants randomly put a series of complete sets of toys in opaque boxes one by one. Before unpacking, consumers don't know which one they bought, and there are also skills in designing the style and quantity of the whole set of blind boxes.

POP MART imitates the Japanese game of twisting eggs, selling blind boxes, and combining multiple IP across borders, such as Hellokitty, Brother Yolk, Disney and so on.

Generally speaking, POP MART will launch blind boxes according to different series, for example, according to the Spring Festival holiday or the school season, and the number of each series is 12. In order to increase users' surprise, each box of blind boxes also contains a hidden money with unpublished pictures, so consumers can only increase the probability of buying if they buy the whole box.

At present, there are many series in POP MART, such as Happy Train, Wedding flower girl, Campus Doll, Wedding Commemorative Edition, Palace Doll, Constellation Doll, Dream Elf, Dream Ocean, and Zodiac Doll. Among them, Happy Train, Wedding flower girl and Pucky Bubble Circle are the most prominent series.