MICHAEL & KILANS is an emerging brand in the design and fashion luxury industry.
MICHAEL&KILANS is a fast fashion brand that is positioned as a simple brand with high cost performance. Since its establishment in 1986, it has created a unique fast fashion concept. Through novel product design and element matching, it caters to market needs and closely manages international fashion trends.
Gradually gaining a key position in the women’s luggage and accessories market, and successfully shaping a lifestyle concept that advocates self-expression and distinctiveness, MICHAEL & KILANS is affiliated to Guangzhou Shengyuan Trading Co., Ltd. .
The company’s main business scope includes Internet product retail (except for licensed products); retail of boxes and bags; wholesale of cosmetics and sanitary products; wholesale of boxes and bags; Internet product sales (except licensed products) ; Wholesale trade of commodities (except licensed and approved commodities).
Wholesale of leather and leather products; wholesale of shoes; wholesale of clothing; retail of clothing; retail of shoes; retail trade of goods (except licensed goods); retail of cosmetics and sanitary products, etc.
Brand development:
The products are mainly fashionable, innovative, unique and comfortable, and are positioned as simple, big-name, super cost-effective and fast fashion. The main products are all kinds of light luxury bags, which are well-made, elegant, casual, fashionable and gorgeous.
After opening a Chinese store in Guangzhou in 2019, in 2020, MICHAEL & KILANS (Mixilan) has realized sales in more than 30 regions including Shanghai, Hunan, Zhejiang, Tianjin, Guangdong, Anhui, Henan and the three northeastern provinces. Omni-channel and large-scale layout.
According to the industrial and commercial registration information, the michael & kilans brand is a trademark that is being applied for registration by Guangzhou Shengyuan Trading Co., Ltd., which was established on December 21, 2018. The company applied to register the trademark on December 26, 2019, and the category is clothing, shoes and hats in Class 25. The company already owns a brand with the Chinese name "Mixilan", which is a category 18 leather goods.