There is such a phenomenon in the current market that the characters in the novels written by famous writers are competing for registered trademarks, which leads to the merchants making a lot of money. They are happy, but no one will protect the author's rights and interests, which is embarrassing. A typical example is Mr. Lu Xun. As we all know, Mr. Lu Xun wrote many famous novels in his early years, and there are also many classic characters in the book.

But unexpectedly, these words are used by a willing heart and registered as trademarks first, which is equivalent to a ready-made advertisement. People are curious about the novel image, which leads to great interest in the goods of merchants. Every classic character in the novel can be used by merchants for publicity, which not only attracts a large number of customers for merchants, but also saves a lot of advertising expenses.

Take Kong Yiji written by Lu Xun as an example. This character is regarded as a beacon in the eyes of merchants. Kong Yiji refrigerator stickers, Kong Yiji bookmarks, Kong Yiji commemorative coins, Kong Yiji notebooks, Kong Yiji portraits, Kong Yiji cuisine, Kong Yiji local products and even the flagship store in Kong Yiji, which bought Kong Yiji fennel beans through the gimmicks of novels, sold very well.

In order to grab the trademark, many stories and jokes were made, which led to the soaring price of the trademark. Now this trademark is not cheap, and it can't come out without tens of thousands. Kong Yiji also became a celebrity. The boss is happy that tourists buy his account, but many people ignore one thing. Lu Xun's name, portrait and works are widely used for commodity profit, but those who use Lu Xun's "trademark" have basically never told Lu Xun's descendants.