There are many stationery stores around schools in Changsha that sell a series of stationery products such as blind boxes and blind bags. The colors are fancy and the packaging is exquisite, and most of them are placed in conspicuous places at the entrance of the store. "This product is a Conan series gel pen. The surprise will be revealed when you open it. Will you be the next lucky one? What are you waiting for?" This is the text written on the blind box. The reporter entered the box near a primary school in Yuelu District. In both stationery stores, I saw blind boxes placed near the store entrance. It was after school time in the morning, and many students were choosing among the dazzling blind boxes. Two of them picked up the boxes as soon as they arrived at the store. A gel pen worth 5 yuan with a portrait of Conan printed on it. After paying for it, I couldn't wait to open it. "Yeah, it's different from the one I bought last time. I don't have it." One of the students shared with his companion.

Conan, Pikachu, Ultraman... animation characters that are widely loved by primary school students are all printed in the packaging of stationery blind boxes. There are a variety of stationery combination large blind boxes, and there are also large blind boxes printed on the top. A single gel pen blind box with a big question mark, etc. Most of these blind boxes range in price from 4 yuan to 22 yuan. According to the store clerk, blind boxes are very popular among students. Middle and high school students buy the most, and even first-grade children are buying them. Among them, gel pen blind boxes are the best-selling ones because they are relatively cheap. Elementary school students can afford it more, and some parents will buy some blind boxes as gifts for their children during the holidays.

Big shopping malls

Some blind boxes did not indicate the manufacturer

They were labeled with inflammatory words such as "pumping"

Then the reporter came Near a middle school in Yuelu District, in a stationery store closest to the school, a table was placed at the entrance of the store, which was filled with blind boxes. In addition to stationery blind boxes, there were also blind boxes such as dolls and celebrity peripherals, which attracted many people. Few students stopped. Among them, the note on a surprise blind box that does not indicate the manufacturer reads: The products in this box are randomly placed, and the price-performance ratio of the products contained is guaranteed to exceed your imagination. The degree of surprise in each box is also very different. Sometimes you don’t try it. You never know how lucky you are. The reporter bought a box and saw that it contained 6 items including bookmarks, pencil cases, hand sanitizer, and postcards, worth 19 yuan. Although there were many items, the items were not as beautifully made as expected.

At the same time, stationery blind boxes also exist in some large shopping malls. At a sundry store in Yue Fang Shopping Mall, as soon as the reporter entered, he saw the limited edition stationery blind bag of Ping An Xile. The back of the bag also thoughtfully introduced the bag’s contents including note sets, tinplate badges, paper tape and other stationery supplies. The reporter observed that the large box containing the blind box of the gel pen was also marked with words such as "limited edition", "pump", "one more" and other encouraging words. In this store, which mainly sells small daily necessities, the stationery blind boxes alone occupy two walls, and this does not include the blind boxes of handbooks arranged at the entrance and listed separately in other areas. A store clerk said that blind boxes have been popular for a long time. Girls prefer blind boxes with antique style and beautiful patterns, while boys prefer blind boxes from anime character series such as One Piece. Sometimes they draw several at a time, and the store occasionally sells them. For some activities, one box out of five is free.

Sound

Blind boxes are random and blind, beware of buying addiction

Zhao Yingying, director of moral education at Qingshuitang Jiangwan Primary School, believes that "blind boxes for stationery" The rise of "stationery blind boxes" is closely related to the popularity of blind boxes such as Bubble Mart, which has made the stationery market smell business opportunities. The emergence of "stationery blind boxes" has cast a mysterious veil on the most daily stationery supplies, increasing the number of students. purchase desire and attraction. Zhao Yingying said that in fact, the blind box is just a box added to the original stationery, and there is no difference in essence. There are also some blind boxes on the market that are three-no products, so you need to be careful when buying them. She suggested that parents should effectively guide their children to consume and purchase. For branded stationery products, you need to be wary of buying addiction when buying blind boxes.