The birthplace of this high-end building block that combines learning and play: Denmark is the brand of LEGO. "LEGO" is a synthesis of the Danish "leg godt", which means "play well". In Latin, the word means "I put them together" (I put them together). LEGO uses "play on" as its brand self-expression, which is consistent with the brand meaning of "LEGO" and "play well". Today, LEGO has two million members worldwide. Fortune once dubbed LEGO the "Toy of the Century." Who would have thought that in 1932, when the prototype of LEGO was born, it was just a Danish boy named Ole. Wooden toys are among the items in a general store built by carpenter Kirk Christiansen in the small village of Billund. Two years later, Lego had its current name "LEGO". In 1949, Lego began to produce toys built with plastic bricks, which laid the basic form of today's Lego toys, but the real toy revolution did not occur until 1955. That year, Lego put forward the slogan "Play and Learn" for the first time, advocating a new concept of learning and playing simultaneously. In 1958, Lego improved the bricks into sockets, which became a milestone in Lego history. Another milestone, LEGO began to make strides at an accelerated pace.

Edit this paragraph and the creation of the LEGO Company

The LEGO Company was founded in Billund, a small town in Denmark. His founder, Ole Kirk Christiansen, was born in 1891. He was an excellent carpenter and had his own wood processing factory. He was loyal, perseverant, optimistic, humorous, and positive, which enabled him to successfully weather the economic crisis in Europe in the 1930s. The year 1932 was difficult and unforgettable for Mr. Christiansen. The Great Depression hit Bronson, Denmark. All craftsmen could not receive orders, and his wooden factory laid off the last worker. In the same year, he lost his wife, leaving only him and his four children, the youngest child was 6 years old and the oldest child was 15 years old. He comes to understand that life is not only a wonderful gift, but also hard work. But he still maintains enthusiasm for life and career, and has the courage to try new opportunities and new technologies. He accepted the advice of the Industrial Association and began producing household products, making a decisive change - positioning his wooden factory's products towards toys. His decision met with some opposition from family and friends, most of whom did not realize the importance of children's toys. But Mr. Christianson believes that toys are always a child's most important partner, and children can never live without toys at any time. Facts have proved that his decision was correct. In just a few years, this wooden processing factory had the foundation to become an international sex toy company.

Edit this paragraph The development of LEGO wooden toys

Mr. Christianson began to apply his fine wooden craftsmanship and artistic sense to wooden toys. He hung a wooden sign in the factory with his motto engraved on it: "Only the best is good enough." This motto remains the number one rule of the LEGO company to this day.

Edit the source of the name of this paragraph

In 1934, he began to give his company and products a name. He launched a competition among family members and employees, and the person whose name was finally adopted would receive a bottle of his home-made red wine. Finally, he named the company himself: LEGO. It comes from the Danish "Leg-Godt," which means "well played," and he later learned that the name means "build and pile" in Latin. The name was registered as a trademark in 1954. On April 9, 1940, Denmark was occupied by the German army. The war brought opportunities for development to the LEGO Company. Firstly, the government banned the import of toys, and secondly, the government banned the use of metal and rubber in toys, which is undoubtedly a great push for wooden toys. From 1940 to 1942, Lego's production doubled. In 1942, a fire nearly reduced the Lego factory to ruins. Mr. Christiansen was almost ready to give up his career.

He stood strong with a strong sense of responsibility for his children and employees. With the help of his family and employees, the Lego factory was miraculously rebuilt from the ruins.

Edit this paragraph for reconstruction

After reconstruction, the LEGO factory added some modern large-scale production equipment. However, the scale of the Lego factory is still limited and there are not many employees. It is like an organization of craftsmen. Everyone is honest and responsible. Everyone helps each other and has a strong sense of cohesion and team spirit. Every morning before starting work, all employees and Mr. Christianson gathered together for a brief prayer meeting. This custom continued into the 1960s. This strong friendship between employees and employees and between employees and bosses was still very obvious until the first rationalization meeting in 1951. One of the mottos of the LEGO Company is "We are in this together." Mr. Christianson has always believed that quality and integrity are the foundation of his career. He requires extremely high quality for any work, and he does not lower his requirements even for his own children. Once, his son Godtfred Kirk Christiansen saved a step in painting a wooden duck toy and happily told his father that he had saved the company money. His father said angrily: "Why did you do that?" He explained: "I only painted the duck twice instead of the usual three times." Mr. Christianson immediately said: "Go and get it back right away. Those ducks are given a final coat of paint, and then repackaged and sent to the customer. All this work must be done by yourself, even if it takes an overnight stay!”

Edit this paragraph Lego Company. Entering the Plastic Era

After the war, plastic became a new material and process. Perhaps because of his personality, Mr. Christianson keenly seized this opportunity and invested in a very valuable injection molding machine. In 1947, using cellulose acetate as plastic raw material, LEGO entered the plastic era. The first plastic Lego toy was a fish-shaped baby rocker. The early Lego particles were launched in 1949 and were called "automatic connecting particles". These particles had 4-8 hollow buckles on the top, and they could only be used for simple stacking. But it was very difficult to obtain molds and raw materials in those days. It takes a lot of experiments to gain experience in mold production. Christianson's family believed the plastics process would weaken the company's financial strength. They advised their father to still concentrate on producing wooden toys. Mr. Christianson said: "Don't you have confidence? Can't you see? If we can produce plastic toys, we will sell Lego plastic pellets all over the world."

Edit this paragraph's postscript< /p>

From the late 1940s, the LEGO Company began to become a family-owned company. His four sons gradually joined the company. Carl George, who had been trained as a joiner, was responsible for plastic production; Gold was a dairyman and was responsible for the production of wooden toys; Jon was responsible for transportation; from the 1950s, Gottfried served as assistant CEO , at this time they have also developed into a small factory with 140 people. Gottfried has been thinking about how to develop the toy industry when the ban on imported toys is lifted. Can you consider exporting? In 1953, the company began to cooperate with a plastic factory in Norway. The Norwegian factory rented molds from Bronon to produce and sell Lego toys in Norway.