What is the difference between Five Star Moutai and Feitian Moutai?

For a long time, there have been two brands of Moutai liquor, "Five Star" and "Feitian", sold at the same time on the market. Some consumers who don't know the situation think that the quality of Moutai liquor under the "Feitian" trademark is better than that of "Five Star". "In fact, this is a misunderstanding.

According to the relevant person in charge of Kweichow Moutai Distillery Group Company, there is no difference in the quality of Moutai liquor using the "Five Star" trademark and the "Feitian" trademark. In the packaging workshop, the same batch of wine is often blended together and then packaged as "Five Star" in the morning and "Feitian" in the afternoon. Or at the same time, one team packs "Five Star" and the next team packs "Feitian". Therefore, the two brands of Moutai just have different packaging.

It is understood that the reason why the national liquor Moutai has two trademarks, "Five Star" and "Feitian", was formed under a specific historical background. In the early days of the founding of the People's Republic of China, after the establishment of the local state-owned Maotai Distillery, the first registered trademark was "Kweichow Maotai Liquor". The trademark has a pattern of workers and peasants joining hands in the center, with wavy lines on the left and right sides, and underneath it are the five red words of "Guizhou Maotai Liquor". There are large characters and ten small white characters "Produced by the local state-owned Maotai Distillery". In March 1956, the character "moss" was restored to the character "台". In 1953, Moutai began to be sold abroad, and the trademark pattern was changed to consist of golden wheat ears and red five stars. The wheat ears are outside and the five stars are in the middle. The registered trademark is the "wheel" brand, which is the predecessor of today's "five-star" trademark, implying that Moutai is the crystallization of the New China Workers' and Peasants' Alliance. However, under the historical conditions at that time, this trademark pattern was regarded as a "political trademark" by some foreign anti-China forces, and therefore suffered some undue discrimination. In order to facilitate export sales, with the approval of the former Ministry of Light Industry, the export trademark of Moutai was changed to the "Feitian" brand in 1958. The pattern borrowed the image of "Feitian" from Dunhuang, which has a great influence on Western society, and is two fairies flying in the sky. Holding a golden cup together means that Moutai is the messenger of diplomatic friendship, and it has been used to this day. It is reported that the reason why Maotai liquor currently sold on the market has two trademarks, "Five Star" and "Feitian", in addition to considering the habits and psychology of consumers, is that the Maotai Distillery originally borrowed the word "Feitian". You still need to pay a certain fee to create an image, but the "five-star" trademark does not have this problem.