The flying turf was marked with a "Nike" in the air. M& will shout at the zoo, and passers-by who are accidentally knocked down by cars are chocolate beans "M&", Pinke potato chips, Evian mineral water, and even the logo of the virtual brand BUY N LARGE in Robot Story appears. At first glance, you may think that this is just an advertisement, but in another minute, you will find yourself in a brand-new world composed entirely of trademarks. According to the producer's incomplete statistics, the short film has more than 3,000 trademarks, which was made by a French design studio named H5 through the efforts of 45 creators. It took two and a half years and cost 250,000 euros.

There are so many advertisements, but this is a pure public welfare film. Since the copyright of all trademarks does not belong to the producer, the short film cannot be used for commercial purposes and it is impossible to make money. Except Cannes, CNC and others really participated in the production process, the appearance of all other trademarks was purely voluntary, and most people who participated in the works were also free.