Brand is an important asset of an enterprise and an important weapon for the enterprise in market competition. Brand strategic management refers to the management process by which enterprises maximize brand value through the shaping and dissemination of brands. Effective brand strategic management can enhance brand awareness and reputation, and enhance the brand's market competitiveness and profitability.

Brand building

Brand building is the first step in brand strategic management. It refers to the company's careful creation of brand positioning, design, naming, logo, etc., thereby forming Unique brand image and brand personality. Brand building needs to follow the following steps:

1. Brand positioning

Brand positioning means that the company determines the brand's position in the market through analysis of the market, competitors, target consumers, etc. positioning and differentiation strategies. Brand positioning needs to consider the following factors:

-The brand's target market

-The brand's core competitiveness

-The brand's positioning language

2. Brand design

Brand design refers to the way an enterprise creates the brand's image and style through the design of the brand's visual image, colors, fonts, etc. Brand design needs to consider the following factors:

-The brand's positioning and target consumers

-The brand's product features

-The brand's culture and values

3. Brand naming

Brand naming means that the company chooses a name for the brand that is meaningful, easy to remember, and easy to pronounce. Brand naming needs to consider the following factors:

-The brand’s positioning and target consumers

-The brand’s culture and values

-The trademark registration status of the brand name< /p>

4. Brand logo

Brand logo refers to the trademark, logo, graphics and other image logos designed by the enterprise for the brand. Brand identity needs to consider the following factors:

-The brand’s positioning and target consumers

-The brand’s culture and values

-The trademark registration status of the brand identity< /p>

Brand Communication

Brand communication is the second step of brand strategic management. It refers to the company’s use of various channels and methods to deliver brand information and brand image to target consumers and promote the brand. Increased awareness and brand loyalty. Brand communication needs to follow the following steps:

1. Brand promotion

Brand promotion means that companies promote brand information and brands to target consumers through various advertising, promotions, public relations, etc. image. Brand promotion needs to consider the following factors:

-Brand positioning and target consumers

-Brand promotion budget and channel selection

-Brand promotion effect evaluation

2. Brand reputation

Brand reputation refers to consumers’ evaluation and communication of the brand. Companies can improve consumer satisfaction and loyalty by providing high-quality products and services, thereby promoting brand reputation. Brand reputation needs to consider the following factors:

-The quality of the brand's products and services

-The brand's user experience and reputation management

-The monitoring and evaluation of brand reputation

3. Brand social media

Brand social media refers to companies using social media platforms to interact and communicate with target consumers to promote brand awareness and brand loyalty. Brand social media needs to consider the following factors:

-The brand's social media strategy and target consumers

-The content and form of the brand's social media

-Brand social Media effectiveness evaluation