Actually, Renault's approach is wise. Renault understands that Koreans trust their own brands, so if you enter Korea under the Renault trademark, you can't sell it. It's best to spend some money to buy brands in Korea. After all, Samsung is a symbol of Korean industry, and it has a huge public base. Of course, Samsung's car was in danger at that time, so Renault could pay at the price. After all, for global manufacturer Renault, the transaction amount of $512 million is a considerable profit.

if Samsung's financial level is among national technology companies and household appliances companies, it is time to actively attack the automobile market. Dong Mingzhu of Gree is doing just that. In fact, for most people, Hyundai, Kia and Ssangyong are the Korean brands that many people know best. For Samsung, it is not enough to understand. In fact, in 1994, Samsung Motor was founded.

In p>1994, Li Jianxi, then president of Samsung Electronics Group, founded Samsung Motor Company. Compared with the powerful Samsung Electronics, Samsung's Samsung car seems to be in danger from the day it was born. Samsung Motors, founded in 1994, suffered the worst financial crisis in the world in its fifth year: the quantum foundation led by Soros shook the Asian financial crisis, and the whole Asian economy felt sad. South Korea, which is at the forefront of Asian economy, has experienced an unprecedented crisis, so Samsung has encountered many difficulties during this period. Samsung Auto, the electronics division of Samsung, "absorbed" the huge income and profits of Samsung Electronics. In order to stop the loss in time, Samsung was deprived of non-performing assets.

due to the elimination of non-performing assets, Li Jianxi also compensated Samsung Electronics for the losses caused by some automobile businesses caused by dissatisfaction within the group. Therefore, at the end of 1998, Samsung contacted and started negotiations with French Renault Company, and the final result was Renault. It agreed to acquire a 7% stake in Samsung Motor for $512 million in September of the following year and set up Renault Samsung. After the acquisition of Samsung Motor Company and its successful participation, Renault opened a hole in the Korean market. Because of this, Samsung Electronics has the right to speak in Renault Samsung Motor, and then there are market and product decisions. Samsung Samsung has nothing to do with this, everything is controlled by Renault.