In the childhood memory of China people, there must be an impression of the brand "Very Cola". In childhood, "very cola", which is cheaper than Coca-Cola and other drinks, is deeply loved by children. However, with the changes of the times, "very cola" can still be seen in the market, but its market share has become very small. In 21, the market share of Coca Cola reached 12%. During the period of 26-27, the market share of Coca Cola reached 16%-17%, and even reached about 3% in second-tier cities.

Fenhuang Coke was absolutely very popular in the 198s, mainly because its taste was so good. Needless to say, the popularity of Jianlibao in that year, and later, with Coca-Cola and Pepsi successively entering the China market, as well as the emergence of new domestic beverage brands, Jianlibao's rising momentum began to slow down. In the end, due to the shortage of funds, Jianlibao made great efforts in brand and channel, and went into decline.

Rising Sun iced tea is the first carbonated black tea beverage and the first tea beverage in China. Sunrise iced tea was born in 1993. Thanks to the innovation of beverage brands, it was quickly known by consumers through the investment in marketing advertisements. In 21, Sunrise reached its peak and was selected as a well-known trademark in China by virtue of its dominant position in the field of iced tea.

Huiyuan Juice, I believe people all over the country are familiar with this once dominant juice brand. Just before the Spring Festival this year, on January 18th, the Hong Kong Stock Exchange officially delisted Huiyuan Juice. For consumers, the word Huiyuan juice seems to have been sealed in memory for a long time. The news of sudden delisting not only makes many consumers lament the impermanence of the world.