There are two main reasons for the disappearance of Very Coke:

1. The hunting strategy of foreign brands against Chinese brands. It is understood that during the period when "Very Coke" was the most popular, Very Coke sells more domestically than Coca-Cola and PepsiCo combined.

In order to regain market share, Coca-Cola spent 1 billion to buy out the market and sales channels of Very Coke, and then vetoed all proposals for the research, development and production of Very Coke with a single vote of the board of directors. This is such a nation. The brand just disappeared.

2. The problem of the positioning of Very Coke itself. When Very Coke was first launched, its positioning was "Chinese people's own Coke - Wahaha Very Coke". With such a slogan, in the short term, it is indeed Lingca-Cola gained a lot of purchases, but over time it restricted the development of Coca-Cola.

Because of its narrow nationalist image, it gives young consumers with an open mind a conservative and backward negative impression. Moreover, Very Coke follows Coca-Cola’s red style in appearance design, giving people the illusion of a “cottage”.

Extended information:

Precautions for drinking cola

1. A small amount of cola will not affect human sleep and nervous system. Drinking a large amount of cola may cause sleep system disorders, insomnia, excitement, nervousness, and decreased sleep quality.

2. Ibuprofen and cola cannot be taken at the same time. Ibuprofen, a commonly used antipyretic, analgesic and anti-inflammatory drug, has a stimulating effect on the gastric mucosa, and the caffeine contained in coffee and cola can also stimulate the gastric mucosa and promote gastric acid secretion. If you drink coffee or cola immediately after taking ibuprofen, it will intensify the irritation to the gastric mucosa, and in severe cases, gastric bleeding, gastric perforation, etc. may occur.

3. A small amount of cola can promote digestion. Drinking too much cola is not only useless to the stomach, but also affects digestion. Because a large amount of carbon dioxide will inhibit the beneficial bacteria in the human body, it can also easily cause abdominal distension, affect appetite, and even cause gastrointestinal dysfunction.