In modern social life, there are a huge number of business names, such as store names, enterprise names, product names, trademark names, etc. Most of these business names are thought out by people who have racked their brains and thought carefully, because the appropriateness of business names is directly related to the business and image of businesses.
whether the name of a store is good or bad can arouse the curiosity of consumers and whether the brand of the store can be launched.
Some century-old brands often use elegant, simple and elegant names, such as Lu Mingchun, Tong Ren Tang, Tianhetang, Rong Baozhai, Quanjude and so on. These store names have become the golden signboard of the insurance business.
The naming of a store should be considered from the following aspects:
First, the name of the store must be consistent with the goods it deals in
The naming method of the store can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy.
Tongrentang and Derentang, for example, are well-known as time-honored Chinese medicine shops, and Tang as a Chinese medicine shop has become a conventional identification sign, so people can know that they sell Chinese medicine just by looking at the signboard of Tongrentang or any other signboard. Another example is the name of a store in Kutokuhayashi, which reflects that operators are good at cooking vegetarian dishes.
second, the name of the store must be novel and unconventional, which can quickly capture consumers' vision. The name of the store must be novel, which can arouse consumers' interest and attract them to patronize the store. For example, the store names such as Yikouxian, Sanyuan and Goubuli all arouse consumers' interest and curiosity.
third, the name of the store should be concise, easy to read and remember
The name of the store should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated characters as store names, so that customers not only can't recognize them, but also can't pronounce them. In order to avoid this situation, they generally don't enter the stores with such difficult names. While store names such as "Wan Ke Lai", "Half Profit" and "To Taste" are simple and easy to spread.
Fourth, the name of the store should give people a sense of beauty and artistic accomplishment
A good name with a cultural background will make consumers feel at ease and comfortable. Such as Louwailou and Taotaoju.
5. There are several common methods for naming stores:
1. Naming methods related to the nature of business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc.
2 naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Diet, Xiangfei Beauty, etc.
3 Naming related to the spirit of business service, such as day and night shops, 1-gang services, honesty department stores, etc.
`
Sixth, the professional Zhouyi is named after the boss's numerology and develops financial resources through the five elements principle!