The corporate name of the headquarters of Mixue Ice City Company is Mixue Ice City Co., Ltd.

Mi Xue Bing Cheng is a chain brand of ice cream and tea in China under Mi Xue Bing Cheng Co., Ltd., which started in 1997 and is characterized by high cost performance. Its stores are all over China, especially in third-and fourth-tier cities, and it is one of the largest chain tea brands in China.

Initial development:

In June, 1997, Zhang Hongchao, a freshman who was still studying in Henan University of Finance and Economics, took a part-time job in Yanzhuang, Zhengzhou to sell cold drinks. At that time, the name of the cold drink stall was "Cold current shaved ice". In April, 1999, he changed to a store and founded the first "Honey Snow Ice City"? Later, due to the demolition, the address was transferred several times.

in p>23, he was transformed into "Mi Xue Bing Cheng Home-cooked Restaurant", which made him gain the first bucket of gold in his life.

In p>26, I returned to the cold drink market and opened the "Super Ice Castle in Mi Xue Ice City" in the restaurant.

In the spring of p>27, the first ice cream shop opened in Dongfeng Road.

above content reference: Baidu Encyclopedia-Mi Xue Bing Cheng